Brand Manager (m, w, x)

Position Title: Brand Manager (m, w, x)
Position Type: Regular - Full-Time
Grade: Grade 04
Requisition ID: 41037
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
As the Brand Manager FS & Local QSR, you will support and drive the identification and capitalization on growth opportunities within the potato and appetizer categories for the Foodservice and Quick Service Restaurant (QSR) markets. Your scope will cover Poland, the Baltics (Lithuania, Latvia, Estonia), Slovakia, the Czech Republic, and Hungary.
You will play a pivotal role in delivering against business objectives for these regions, successfully activating strategic propositions in close collaboration with local commercial teams and the Central European Marketing team. You will contribute to McCain's regional growth and strategic ambitions by executing impactful initiatives and market-driven solutions.
You will report directly to the Marketing manager FS & local QSR
What you'll be doing.

• Supports and activate prioritized business opportunities in FS( Food Service) and Local Quick Service Restaurant (QSR)
• Implementation of marketing plans, including (trade) marketing plans.
• Delivers against the (online-offline) activation calendar with focus on the lead generation objectives via campaigns and tradeshows.
• Collaboration with the Sales teams across the region: Poland and the Baltics (Lithuania, Latvia, Estonia), Slovakia, the Czech Republic and Hungary
• Conduct market analysis and gain insights specific to the cluster, identifying and translating them into business opportunities.
• Utilize market and customer insights to develop customer specific value propositions for customers.
• Deliver strategic win-win solutions through category management principles and LTO focus.
• Organizes and drives local customer engagement projects (tastings, potato days, ethnographies)
• Supervising the organization of visits of cooperating teams to the factory in Strzelin, perform product testing, as well as organize participation in events and fairs.
• Be and act as a team member based on the McCain Leadership Principle

What you'll need to be successful.

• 2+ years of experience in marketing role, ideally in FMCG environment
• Preferred marketing background in Foodservice
• Bachelor or Master degree in Business/Marketing/Communications or a related discipline preferred
• Be able to manage multiple projects in an engaging & multicultural environment
• Team player, proactive, entrepreneurial, structured and able to work independently
• Excellent communication skills, written and spoken
• Very strong command of English and Polish language, written & spoken
• Project management skills
• Passion for food and foodservice market (must like it to deal with customers)
• Digital affinity with lead generation
• Proficiency in Microsoft Office: Word, Excel, Outlook, PowerPoint.
• Willingness to travel frequently for business purposes.

Benefits of the role.

• Competitive salary and attractive benefits
• Full-time employment contract (40 hours per week).
• Hybrid model of work
• Private medical care
• Multisport card co-financed by employer
• Retirement pension plan
• Lunch&transport allowance
• Opportunity to join additional insurance
• Support of the supervisor and team in professional adaptation
• Opportunity to work independently in a challenging and international environment
• Friendly and collaborative workplace atmosphere.

Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters. This role is located in Chociwel, next to Strzelin (35 km from Wroclaw. McCain Poland in Strzelin is one of the most modern, planet-friendly production lines, which operates on 100% green electricity.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
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McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applica ble. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: Continental Europe
Department: FS Marketing Central Europe
Location(s): PL - Poland : Lower Silesia : Strzelin || PL - Poland : Lower Silesia : Bielany Wroclawskie || PL - Poland : Lower Silesia : Wroclaw
Company: McCain Poland Sp. z o.o.