Tu impacto
- Diseñar e implementar el plan de marketing anual de la línea, alineando objetivos, canales y métricas de éxito.
- Definir posicionamiento, mensajes clave y propuesta de valor, asegurando relevancia clínica y diferenciación competitiva.
- Analizar mercado, competencia y tendencias para identificar espacios de crecimiento y optimizar recursos.
- Orquestar lanzamientos y campañas multicanal, de la mano de equipos médicos y comerciales.
- Colaborar con KOLs y asociaciones de pacientes; participar en congresos y eventos científicos.
- Asegurar cumplimiento normativo farmacéutico y de suplementación alimentaria.
Qué necesitas para brillar
- Grado en Marketing, ADE o Ciencias de la Salud; máster en Marketing Farmacéutico (valorable).
- ≥2 años de experiencia en marketing farmacéutico o nutrición clínica, gestionando marcas en enfermedades raras.
- Inglés avanzado (lectura y comunicación de evidencia científica).
Competencias que buscamos
- Estrategia y ejecución: conviertes insights en planes accionables y medibles.
- Liderazgo colaborativo: integras Medical, Comercial y Acceso en una narrativa de valor única.
- Pensamiento analítico: dominas datos de mercado y KPIs, y los transformas en decisiones.
- Orientación a cumplimiento y ética: aseguras rigor científico y excelencia operativa.
#LI-CES #LI-DNI
IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com.
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
At IQVIA, we believe that diversity, inclusion, and belonging empower our mission to accelerate innovation for a healthier world. We create a culture of belonging by valuing the perspectives of all talented employees worldwide and providing them with the opportunity to power smarter healthcare for everyone, everywhere. When our talented employees bring their authentic selves and their diverse experiences to work, they enable us to accomplish extraordinary things. Multifaceted thought processes spark innovation. Multi-talented collaboration harnesses innovation to deliver superior outcomes.
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What We Do
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 70,000 employees, IQVIA conducts operations in more than 100 countries. To learn more, visit www.iqvia.com.
