Brand Manager

Title:

Brand Manager

Company:

Ipsen Pharma (SAS)

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Dysport Brand Manager will be the central driver for developing and executing the annual strategic and tactical marketing plan to maximize the growth of the Dysport brand in Across the Kingdom.

This role requires independent problem-solving and is the single accountable person for driving brand performance. The role achieves this by creating compelling campaigns, Healthcare Professional (HCP) engagement training programs, and robust digital strategies, ensuring all activities are fully aligned with global strategy and local regulatory requirements.

• Strategic Marketing Planning: Develop, implement, and monitor the annual operational plan (AOP) for Dysport, including market analysis, competitive positioning, forecasting, and budgeting.

• Campaign Execution: Lead the creation and execution of professional marketing materials, digital assets, and integrated multi-channel campaigns for HCPs and Key Opinion Leaders (KOLs).

• Market Intelligence & Analytics: Continuously track brand performance, analyze data, market trends, and competitor activities, and translate complex data into clear, actionable marketing strategies.

• KOL and Scientific Engagement: Lead the organization and execution of high-impact training, master classes, and symposia, ensuring excellent customer experience and product education.

•  Budget Management: Manage the marketing budget for Dysport, ensuring optimal allocation of resources to drive maximum ROI.

• Cross-Functional Leadership: Serve as the single accountable person for aligning brand strategy across teams.

• Regulatory Compliance: Ensure all promotional materials and programs comply with local regulations and Ipsen's internal policies.

• Functional Evolution: Consider forward-thinking responsibilities to support the department's evolution

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.