The Role
Lead the brand strategy and digital transformation at Riot, overseeing rebranding, creating brand assets, and ensuring alignment across all platforms while managing teams and processes.
Summary Generated by Built In
We're a product-first team on a mission to help grow the cybersecurity culture 🔐
We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity.
We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4-minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment.
Created in 2020, Riot has raised $30m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital) and is now protecting more than 1 million employees in over 1,500 companies (including Intercom, Deel, and Deezer) all over the world.
Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.
RIOT is expanding fast and looking for its first Brand Director to create and manage all Riot brand across our different entities (United States, France, expanding across Europe).
About the Role
We are looking for a Brand Leader to take full ownership of our brand and lead it into its next chapter.
Riot is entering a major acceleration phase, with a strategic challenge ahead: building a modern, distinctive, premium, and digital-first brand that reflects our vision and positions us as the leading employee security company.
Reporting directly to the CEO, you will define the brand vision, build a new identity, and lead the full rebranding and digital transformation, with a direct impact on our growth.
We have laid the first bricks, but the brand now requires a dedicated leader to bring coherence, creativity, and direction.
Your missions :
Brand & Creative Direction
- Conduct a full brand audit and deliver strategic recommendations.
- Lead a 360° rebranding: vision, identity, guidelines, tone of voice.
- Define a 6-month brand roadmap and key priorities.
- Create or supervise brand assets: social visuals, campaigns, sales decks, event materials.
- Build a complete brand system including typography, components, iconography, patterns, and motion.
- Maintain high standards in craft, clarity, and creative execution.
Website & Digital Ecosystem
- Become the owner of the website: coherence, UX, identity, messaging, performance.
- Lead the full website redesign (structure, content, design, copy, visuals).
- Produce creative assets: visuals, copy, animations, iconography.
- Build a strong and consistent digital ecosystem across:
- website & landing pages
- ads & campaigns
- email marketing & automation
- social content
- Collaborate with CEO, marketing, and tech teams to keep the site dynamic and high-performing.
- Implement a continuous improvement mindset focused on clarity, conversion, and consistency.
Growth & Team Building
- Hire and structure your team when needed (Brand Designer, Motion Designer, Content…).
- Create creative processes, production workflows, and quality standards.
- Ensure 100% alignment across all touchpoints: sales, digital, events, marketing.
Your impact
- Build and embody a bold, modern brand vision.
- Create a coherent, scalable brand environment.
- Work directly with Benjamin (CEO) on strategic brand evolution.
- Lead the website redesign and elevate our entire digital presence.
- Produce high-quality ongoing content (LinkedIn, ads, emails, landing pages).
- Turn branding into a true growth engine, not just a visual layer.
Ideal profile
- Experienced Brand Manager / Brand Director with expertise in brand identity, art direction, website redesigns and digital brand ecosystems.
- Mastery of Figma
- Able to work fully autonomously, with a strong mix of strategic vision and hands-on execution.
- Comfortable in fast-paced, high-expectation environments (CEO, marketing, tech).
- Passionate about craft, detail, and building from scratch.
- Ideal for someone who wants to make a major impact, shape a brand from the ground up, own strategic and creative decisions, and eventually build their own team.
It will be a cultural fit if
- You're a doer: not afraid to get your hands dirty and get things done
- You have high standards: expect performance to be nothing short of the best
- You are an enthusiastic at heart: exhibit passion and excitement over work
Why join us at Riot
- Join a financially healthy company: we're financially strong and highly capital-efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities
- Contribute to a fast-moving environment where growth is real, our revenue grew by an impressive 2.5x in 2024!
- Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: République
Hiring Process
- Screening – TA / TAM (30 min)
- Brand Interview – Hugo (Lead Product Designer) (1h)
- Take-home – Case Study & Debrief @ the office (1h30)
- Final Discussion – Louis (Co-founder) (30 min)
At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.
Please note that this is an on-site position with up to 2 days per month of remote work.
Top Skills
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The Company
What We Do
In today's world, most successful cyberattacks start by a human failure. We're making the platform that makes it easy to prepare your employees for cyberattacks, in a way they love.
