Brand Manager

Position Overview
Blenders is looking for a Brand Manager who blends strategy with storytelling: a creative-minded marketer who can turn everyday products into cultural heat. You’ll shape how Blenders shows up in the world: building our brand narrative, defining the stories we tell, and elevating how consumers experience the brand across channels.
This role sits at the heart of the Marketing org; you’ll translate brand strategy into compelling campaigns, positioning, and creative direction that deepen consumer connection and drive demand. You love ideas, culture, product, and creating work that feels fresh, energetic, and unmistakably Blenders.
If you’re a brand builder at your core: part strategist, part storyteller, part cultural pulse-checker, this is your role.

Key Responsibilities

• Translate brand strategy and business goals into integrated campaigns that build awareness, relevance, and brand heat.
• Develop positioning and messaging frameworks for categories, franchises, seasons, and key collabs.
• Build a POV on the consumer, culture, and competition and use it to inform storytelling.
• Partner closely with Creative to develop campaign concepts, imagery direction, and narrative arcs.
• Identify cultural moments and brand-right opportunities that help Blenders stay ahead of the curve.

• Lead campaign kickoffs with insights and narrative direction that inspire high-impact creative work.
• Shape the overarching story for each launch: the why, the emotional hook, and the everyday relevance.
• Provide clear, strategic feedback to Creative and Social to ensure content aligns with brand tone, personality, and visual identity.
• Evolve and protect the Blenders brand voice across channels and consumer touchpoints.

• Develop deep understanding of our Blenders consumer: their habits, motivations, trends, and cultural influences.
• Stay tapped into style, sport, and lifestyle trends to keep Blenders culturally relevant.
• Analyze performance storytelling, creative signals, competitors, and category shifts to inform future planning.
• Partner with analytics/eComm to identify insight-driven opportunities for creative and brand growth.

• Serve as the day-to-day brand steward, ensuring all teams are aligned to the brand’s narrative and strategic priorities.
• Partner with Social to translate campaign narratives into platform-specific content strategies.
• Work with Product to shape compelling launch stories around innovation, design, and everyday utility.
• Support PR, Creator/Influencer, and Retail with messaging that keeps storytelling cohesive across channels.

• 6–8 years of experience in brand or marketing management within lifestyle, fashion, consumer, or DTC environments (retail experience a plus).
• Demonstrated success leading integrated campaigns from strategy to launch.
• Strong understanding of digital marketing, social media, influencer ecosystems, and retail marketing.
• Exceptional project management with the ability to run multiple launches without dropping the details.
• Excellent communicator and storyteller: strong deck builder, compelling presenter.
• Data-curious and insight-driven: you turn learnings into smarter creative.
• Highly collaborative, proactive, and comfortable in fast-paced, evolving environments.
• Based in or willing to relocate to San Diego; in-office 3 days per week.

•  A strategist: you see the brand big picture and can simplify complexity into a clear direction.
• A storyteller: you craft emotion, meaning, and excitement around product and brand.
• A culture-spotter: you know where attention is going and how Blenders can play.
• A collaborator: you work cross-functionally with ease and help bring teams together.
• A brand builder: consistency, craft, and identity matter to you.

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Hybrid role: onsite in our San Diego HQ 3–4 days per week.
• Flexibility to attend shoots, events, or activations outside standard hours.
• Typical hours: Monday–Friday, 8:30 AM – 4:30 PM.