Brand Manager

Blenders is looking for a Brand Manager who brings brand thinking to life through campaigns, storytelling, and cultural relevance.

This role owns the translation of seasonal brand strategy into integrated campaigns that shape how Blenders shows up everywhere - from product launches and social to retail, eComm, influencer, and community. You’ll work closely with the Head of Marketing to turn high-level seasonal direction into clear campaign narratives, messaging frameworks, and go-to-market plans that create brand heat and commercial impact.

This is a true brand management role, sitting at the center of strategy, creative, and execution, ensuring Blenders’ point of view, voice, and “Everyday Premium” positioning show up consistently and compellingly across the consumer journey.

• Own seasonal campaign development, translating brand strategy into cohesive, integrated campaigns across categories and launches.

• Build the story arc for each season and initiative, including the brand idea, emotional hook, product narrative, and cultural relevance.

• Ensure every campaign ladders back to Blenders’ brand positioning, consumer insight, and long-term vision.

• Develop and maintain clear campaign messaging frameworks that guide creative, media, retail, PR, influencer, and social execution.

• Act as a brand steward, ensuring consistency in voice, tone, and storytelling across all consumer touch points.

• Evolve and protect the Blenders brand voice while keeping it modern, relevant, and culturally connected.

• Lead campaign briefings with Creative, Social, and cross-functional partners, setting clear brand direction, objectives, and guardrails.

• Partner closely with Social to ensure platform execution stays rooted in the campaign idea and brand narrative.

• Provide strategic feedback on creative, copy, and content to ensure alignment with brand standards and campaign goals.

• Collaborate with Product to shape compelling launch narratives around design, features, and everyday use.

• Partner with eComm, Retail, PR, and Influencer to translate campaign stories into channel-relevant messaging and experiences.

• Ensure campaigns feel cohesive and connected across digital, physical, and community moments.

• Stay deeply connected to the Blenders consumer, tracking style, sport, lifestyle, and creator trends that influence brand relevance.

• Monitor competitive and category shifts to inform future brand positioning and campaign direction.

• Use performance insights and market signals to refine messaging, creative approach, and campaign effectiveness.

• 6–8 years of experience in brand management or integrated marketing within lifestyle, fashion, consumer, or DTC brands.

• Proven experience owning campaigns end-to-end from strategy and narrative through execution and optimization.

• Strong ability to translate brand strategy into clear briefs, messaging systems, and go-to-market plans.

• Comfortable leading cross-functional collaboration and influencing without direct authority.

• Strong understanding of digital marketing, social platforms, and modern consumer behavior.

• Excellent communicator with strong presentation and deck-building skills.

• Highly organized, proactive, and energized by fast-paced, growing brand environments.

• Based in San Diego; in-office 3 days per week.