The Role
The Brand Manager leads brand strategy, driving growth and engagement through cross-functional collaboration, market insights, and marketing execution in the pharmaceutical industry.
Summary Generated by Built In
Job Description Summary
The Brand Manager is a strategic leader responsible for defining and executing the brand(s) strategy at the local level, in alignment with global and regional marketing directives. This role drives brand growth, market share, and customer engagement through innovative and compliant marketing initiatives. The Brand Manager acts as the brand team leader, ensuring consistency, relevance, and excellence across all touchpoints.
Job Description
Key Responsibilities
Strategic Leadership & Brand Stewardship- Define and promote the brand vision, positioning, and strategic roadmap
- Lead cross-functional Brand Teams, ensuring integrated planning and consistent execution across all channels
- Identify portfolio opportunities and unmet needs, driving strategic initiatives that enhance brand relevance, differentiation, and long-term growth & lead the corrective action plan accordingly
- Develop and implement robust tactical plans, launch strategies, and omnichannel campaigns that are customer-centric in line with internal SOPs and Code of Conduct guidelines
- Monitor brand performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes
- Manage brand budgets and forecasts with a focus on efficiency, impact, and return on investment
- Engage with HCPs, KOLs to uncover actionable insights and shape brand strategy
- Tailor messages according to each patient segment needs to address clinical needs, disease burden, and treatment pathways
- Build strategic partnerships with key institutions and stakeholders to elevate brand presence and advocacy
- Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, and Global Marketing to ensure cohesive brand execution
- Lead Integrated Brand Planning and Launch Excellence processes, ensuring readiness and alignment across functions
- Localize global and regional initiatives to reflect market dynamics and customer expectations
- Market share evolution and competitive positioning
- Execution quality of strategic and tactical plans
- Compliance with internal and external standards
- Effectiveness of cross-functional collaboration and stakeholder engagement
- Minimum of 4 years of hands-on experience in pharmaceutical marketing, with a strong track record in developing and executing brand strategies in innovative or specialty therapies.
- Experience in leading cross-functional teams and managing complex projects in matrix environments
- Strategic marketing and lifecycle management expertise
- Strong analytical and decision-making capabilities
- Digital fluency and omnichannel campaign execution
- Influencing, negotiation, and stakeholder management skills
- Agility, resilience, and operational excellence
- Deep understanding of the healthcare ecosystem, therapeutic areas, and patient journeys
- Familiarity with regulatory frameworks, compliance standards, and ethical marketing practices
- Fluency in English & French
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic AlliancesTop Skills
Digital Marketing
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The Company
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
