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We don’t just dress people, we dress them to own the moment.
The Role
The Brand Manager will oversee brand marketing initiatives, leading social media strategies and influencer partnerships, while managing creative projects and community engagement.
Summary Generated by Built In
Who We Are
About The Black Tux
The Black Tux is reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor-trained fit specialists, and industry-leading customer service, The Black Tux guarantees a perfect fit every time.
About the role
Our Brand Manager will be responsible for supporting brand marketing projects and initiatives, developing and executing social media strategies and sourcing brand ambassadors and content creators as part of our influencer marketing program. This role requires a blend of creativity, strategic thinking, and a passion for social media and influencer trends and best practices.
The position is hybrid with our working space positioned out of Culver City. Candidates must reside in Los Angeles.
What You'll Do
- Brand Marketing & Creative Support
- Support brand marketing initiatives from both a project management and creative execution standpoint, working closely with the VP of Marketing.
- Support management of cross-functional projects including photoshoots, website landing pages, brand campaigns, and content creator collaborations, ensuring timelines, deliverables, and creative quality meet brand standards.
- Help execute the marketing calendar, ensuring seamless coordination across teams and channels.
- Social Media Strategy & Execution
- Design and implement a comprehensive social strategy that drives brand awareness, engagement, and community growth—while consistently reinforcing The Black Tux brand ethos.
- Conceive, produce, and edit engaging photo and video content for social channels, serving as an on-camera personality and storyteller for the brand when needed.
- Collaborate with internal teams and external partners to develop content that highlights our products and lifestyle across platforms—with a focus on Instagram and TikTok.
- Monitor performance analytics and apply insights to continuously optimize content strategy, cadence, and creative direction.
- Influencer & Creator Partnerships
- Lead influencer marketing efforts by identifying and nurturing partnerships with creators who authentically represent The Black Tux brand.
- Brief creators to produce compelling, on-brand content that can be leveraged across organic and paid channels.
- Build and manage long-term relationships with creators to ensure consistent, high-quality storytelling and performance outcomes.
- Community & Trend Engagement
- Partner with our Social Customer Support team to proactively manage community comments, DMs, and interactions across social channels—strengthening brand trust and connection.
- Stay current on trends in men’s fashion, formalwear, styling, social media, and content creation to keep our brand presence fresh, relevant, and aspirational.
What You'll Bring
- 6-8+ years of experience in brand marketing with social expertise and content creating ideally within men’s formalwear or retail industries.
- 3-5+ years experience with graphic design tools (e.g. Adobe Creative Suite, Canva) and video editing software (e.g. Adobe Premiere, Final Cut Pro, CapCut).
- In-depth knowledge of social media platforms and best practices for content creation and engagement.
- Experience in managing influencer and creator programs - including both paid and gifting / product-seeding programs.
- A keen understanding of and interest in menswear, formalwear and fashion in general.
- Excellent communication (written and spoken) and collaboration skills, with the ability to work effectively both independently and as part of a team.
- Self-motivated with a proactive approach to problem-solving.
- Ability to travel up to 15% of the year to one of our showrooms in New York, Atlanta, Chicago, or Santa Monica to use for video production when needed.
Perks and Benefits
- Competitive medical, dental, vision, and disability plans
- Option to participate in a 401(k) plan through Betterment
- Open paid time off
- Paid holidays + annual winter break
- Monthly cell phone reimbursement
- Monthly wellness stipend
- Work from home set up stipend
- 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
- One Medical membership
- Employee engagement, cultural events, and trainings
- Discounts on garment rental and purchases for you, your partner, and friends & family
- Annual compensation review process
Diversity, Equity, Inclusion and Belonging
We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.
The Black Tux Participates in E-Verify. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual's employment eligibility to work in the United States.
Privacy Policy Notice disclosed here.
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Top Skills
Adobe Creative Suite
Adobe Premiere
Canva
Capcut
Final Cut Pro
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The Company
What We Do
Founded in 2013 by a groom and a groomsman who had a frustrating rental experience, The Black Tux is reinventing formal wear. We help people stand out for the right reasons by designing modern suits and tuxedos that look great, fit better and can be ordered online without a trip to the tux shop.
Why Work With Us
We make it our job to create an environment where you can grow into the best version of yourself. By promoting a culture of feedback, self-expression and ownership, we stand for something bigger than formal wear.
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