Brand Manager

      

This role is responsible for protecting and strengthening the Thrivent brand, managing, and governance of the Brand Strategy, across Thrivent. The Brand Manager will help elevate the organization’s advocacy of and mastery in brand, working with another Brand Manager and the assistant brand managers for support. This position collaborates closely with other partners across marketing to ensure brand strategy is delivered consistently through earned, owned and paid channels to help deliver on Thrivent’s strategic goals. This role is positioned within the Brand and Integrated Marketing team and reports to the Director, Brand & Integrated Planning

         

          

DUTIES & RESPONSIBILITIES: 

• Provides strategic brand direction supporting the Thrivent positioning across the organization, including consistency in activations of the brand, specificity on how the brand is translated into products, experiences, and socialization across the organization of all brand-owned decisions and education.
• Models a client-focused culture engaging the enterprise and its leaders around brand strategy and our target audience to align and ensure focus. Driving high trust and satisfaction levels with internal and external business partners by sharing brand best practices, keep up on brand trends and deliver strong strategic creative briefs.
• Drives the advancement of our brand through the analysis and interpretation of brand research to develop and deploy efforts that grow awareness and consideration ranging from earned, owned and paid campaigns and sponsorships to branded basics (letterhead, business cards, etc.), to digital properties, to the offerings in the brand store.
• Protects our brand by consulting on ideas before and through development as well as asking teams to modify or remove expressions if required. Creates and deploys education and self-services tools (e.g. Brand Central) to drive the consistency of our brand and protect our intellectual property. Asks strategic questions to ensure understanding of request to provide a strong point of view that is a win-win for the brand and the business partner.
• Builds strong and trusted relationships with internal and external stakeholders to drive the brand forward. Is seen and leveraged as a Brand SME. Communicates brand strategy / best practices / guidelines clearly and effectively, helping build advocacy across Thrivent.
• Collaborates with creative team on the ongoing application and evaluation of our brand visual or verbal guidelines identifying opportunities to improve the efficiency of application and health of our brand through the ongoing monitoring of these guidelines and managing the updates.
• This role will influence business decisions on positioning the organization and its offerings, products and services within the market and with our target audience that will ultimately be embedded into the customer experience.
• Manages the brand strategy with specific internal and external stakeholders, including marketing, PR, creative, content, experience & innovation teams (internal), offer family and distribution channel leadership, creative, PR, marketing and content agencies. Builds strong and trusted relationships with internal teams/clients, business leadership and external agencies; is seen and leveraged as a Brand SME

QUALIFICATIONS & SKILLS:  

Required:

• Bachelor's degree or higher in marketing, communications, brand or related field.
• 8+ years of professional experience in consumer facing Brand strategy and management, Marketing, and/or Communications; financial services experience preferred.
• Solid understanding of brand strategy and development, multichannel marketing concepts and consumer trends impacting their expectations of brands.
• Strong analytical and quantitative skills – ability to use data to develop brand positioning.
• Familiarity with creative briefs and requirements for good creative.
• Ability to work in a fast-paced environment with multiple priorities and tight deadlines, possess drive, flexibility and be an enthusiastic team player.
• Ability to shift and adapt to changing priorities; proactively anticipating obstacles and seeking alternatives to keep projects on track.
• Strong communication skills, verbal, written, and presentation, with ability to serve as effective speaker and corporate representative on branding.

Preferred: 

• Ability to travel as needed, up to 10%.

              

Pay Transparency

 

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $112,481.00 - $152,180.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

 

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

 

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

 

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.