Brand Manager

Company Description

JDE USA, headquartered in Maynard, MA, is a fast-growing premium consumer packaged goods company that is a standalone subsidiary of JDE Peet’s, the largest pure-play coffee and tea company globally. JDE Peet’s business is fueled by a supply chain reaching more than 100 countries, unleashing the possibilities of coffee & tea through their strong portfolio of global, regional and local brands. These brands are built upon a rich history and heritage deeply rooted in the diverse coffee & tea cultures in which we work. The JDE Peet’s portfolio supplies coffee and tea to everyone, no matter who they are, where they are, or what their preferences are. JDE USA offers Tea Forté globally and L’OR Coffee in the U.S.

Job Description

L’Or was born in France in 1992 with the ambition to provide the absolute best coffee & espresso in the world. L’OR Espresso Capsules launched in the US market in 2020, followed by the L’OR BARISTA Coffee & Espresso machine in 2022, disrupting the coffee market and offering a more premium single-serve option to US consumers. The brand is growing rapidly, and this position will play a key role in driving its continued success and expansion.

The Brand Manager role will report to the Brand Director and is perfect for an individual interested in working in a fast-paced, high-growth environment. This means flexibility and agility are paramount as you grow with our company. The role requires that you can easily flex between high-level strategic thinking and detailed-oriented executing tasks and aren't afraid to roll up your sleeves to get the job done.

The Brand Manager will be responsible for supporting the growth of the coffee business. This role is perfect for a brand marketer with progressive experience in consumer goods companies who wants to help build a brand and drive a business in a high-growth segment. Ideal candidates have experience building and executing brand marketing plans, working cross-functionally, and know the nuances of marketing products in an omnichannel world.

Key Responsibilities

• Business Case Development: Lead business case creation for new products, identifying market trends and growth opportunities, ensuring alignment with brand strategy.
• Product Launches: Launch new products into the market, making sure they're supported by robust marketing activation and comms plans, and assessing in market results over time.
• Commercialization: Develop and execute go-to-market (GTM) plans and channel strategies, collaborating with cross-functional teams to drive successful product launches, optimize distribution channels, and maximize customer engagement and sales growth.
• Category & Competitive Analysis: Analyze market trends, competitor strategies, and consumer behavior to inform product positioning and development.
• Business Analysis & Reporting: Work with the Brand Director to analyze product performance and market data, providing actionable insights to optimize brand performance.
• Cross-Functional Collaboration: Partner with internal teams (product development, sales, marketing) to execute product strategies and initiatives.
• Market Insights: Track emerging trends and consumer feedback to drive product innovation and enhance brand positioning.
• Portfolio & Pricing Management: Analyze product assortment and pricing strategies to optimize the portfolio, improve profitability, and maintain competitive positioning.
• Sales Channel Support: Support the wholesale sales team by developing marketing materials, managing asset requests, and assisting with key customer meetings.
• Cross-Functional Team Management: Manage collaboration with internal teams and external vendors to ensure successful product execution.

Qualifications

• Minimum of 5 years of progressive marketing experience, preferably in consumer goods and/or eCommerce driven business.
• Bachelors required, Business or Marketing degree a plus
• Experience managing cross-functional teams and driving business decisions based on data
• Exceptional organizational skills and attention to detail, with the ability to juggle multiple projects, understand project management, and meet deadlines.
• Desire to work in a small, entrepreneurial company. This is a roll-up your sleeves environment and works well for people who embrace ambiguity