Are you passionate about brand management and eager to make a significant impact in our Libero community and baby care category? Join our fantastic Libero team as a Brand Manager!
About the Role:
As a Brand Manager within consumer marketing for Libero, you will play a crucial role in driving our sales and marketing development. You will support the implementation of regional and local business plans, follow up and analyze data on sales, market shares, brand tracking, and marketing activities. By following up on market trends, consumer behavior, and competitors, you will identify market opportunities and propose actions based on data insights. Your responsibilities will also include supporting and leading smaller marketing activities, product and e-commerce texts and images, and ensuring compliance with image rights.
Located just a couple of minutes from Mölndal train station in Gothenburg, Essity offers you to be part of an international business setting with over 1 000 employees and many contacts across different functions, units and countries. Flexibility is important to us, which is why we believe in a hybrid workplace philosophy. Our office environment is modern with a very special culture focusing on collaboration, innovation, well-being and care, development and commitment. We offer onsite learning, a healthy canteen, social events and many other employee benefits.
Want to get a glimpse of our culture? Check out our Essence of Essity film here.
What You Will Do:
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Support the implementation of regional and local business plans.
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Monitor market trends, consumer behavior, and competitors to identify market opportunities.
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Collect and analyze consumer, brand, and product insights.
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Propose and drive actions based on data insights.
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Support and lead smaller marketing activities such as launches, upgrades, campaigns, and design development.
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Adapt and optimize communication toolkits and develop shopper materials.
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Follow up on campaigns, product launches and upgrades.
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Oversee the baby brand SharePoint and media bank.
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Support and secure presence at BB/maternity wards.
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Collaborate in baby fairs with product knowledge and communication.
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Manage and optimize the A&P budget in collaboration with senior brand manager.
Who You Are:
You are early in your career with a marketing education. To be successful in this role, you are analytical, with strong organizational skills, you are proactive and able to take initiative. You enjoy being the spider in the net, coordinating and communicating effectively with your stakeholders within the Libero commercial and sales teams. Most importantly, you like digging into data and proposing actionable follow-up plans.
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2-3 years of experience in marketing, sales or a relevant field
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University degree in marketing or other similar fields
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Fluent in English and Swedish (spoken & written)
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Application End Date:06 mars 2025Job Requisition ID:Essity250862
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What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
