Job Location
Ho Chi Minh City
Job Description
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Operation Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!
Your Team
You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
- Demonstrate positive relationship building skills in engagements with multi-functional teams.
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit.
- Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design.
- Successful Design and Deployment of Marketing Toolkits for the Brand.
Responsibilities of the role
- Partner with Ecommerce & Media team to define and implement the strategy to grow Ecommerce, Social Commerce
- Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation, POSM and demos, etc.)
- Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis.
- Lead brand building activities and initiative maximization across Retailers.
- Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to craft the right package and formula to win with local consumers
- Work with local partners, team members and suppliers to drive P&G business initiatives
Job Qualifications
- A Bachelor’s degree or equivalent experience in any field (preferably with some business or marketing focus)
- 2-3 years of brand management, consumer journey design experience or similar, preferably from FMCG industry.
- Good understanding of beauty products is a plus.
- Possess strong market knowledge of Vietnam as the role requires local consumer understanding to develop brand equity and marketing strategies for the market.
- Strong understanding & experience in Ecommerce/Social Commerce/Media relating to onsite, offsite traffic, affiliate marketing, livestream management.
- Have the high bar on pulling content from idea to excellent execution skills.
- Experience in launching campaign with diversified activities across touchpoints.
- Excellent forward-thinking, strategic and courageous leadership skills.
- Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights.
- An ability to drive innovation and brand growth.
- Strong ability to communicate and partnership capabilities.
About us
We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Job Schedule
Full time
Job Number
R000121340
Job Segmentation
Recent Grads/Entry Level (Job Segmentation)
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What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation.
P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations.
We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1.
Join us and help make life better through meaningful work that makes an impact from Day 1.
