Brand Manager

Brand Manager (Internal title - Senior Associate Customer Marketing)

• Location: Frimley, Surrey

• Function: Marketing

Overview

This role will lead brand strategy and execution, collaborating with Sales, Category, Demand Planning, Finance, and additional stakeholders to deliver best-in-class brand performance. This role is instrumental in driving business objectives related to sales, profit, and market share, with a focus on identifying brand growth opportunities, developing insights, and building strong customer partnerships.

Responsibilities

• Brand Leadership: Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals.
• Customer Engagement and Brand Representation: Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives. Represent the brand during major customer meetings, including Brand Days, to drive alignment on strategy and execution at least twice per year.
• Business Planning and Pricing: Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.
• E-Commerce Development: Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.
• Special Projects and Packs: Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives.
• Retail Excellence: Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays.
• Promotional Development: Collaborate with Customer Marketing Manager and Finance teams to create, execute, and analyse promotional activities, ensuring a strong alignment with brand equity and promotional guidelines.
• Performance Tracking: Monitor key performance indicators for the category, including distribution, competitive activities, and inventory levels, providing actionable insights to drive continuous improvement.
• Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI.
• Media Management: Oversee the local media plan, working closely with the Regional team to refine strategies and adjust based on performance.

Experience you’ll bring:

• Coming from a solid ABM Marketing role in an FMCG environment
• Knowledge of the UK Grocery market for FMCG
• Solid analytical skills with experience using market data (e.g. AC Nielsen)
• Good MS Office experience especially Excel
• Excellent Presentation Skills
• Willingness to travel within the UK for Brand days and to the Regional HQ in Switzerland
• Valid driving license, with ability to drive to customer meetings and do regular store checks
• Mobility to work internationally. At least Switzerland.
• Degree level education or equivalent

Behaviors you’ll need:

• Results-Driven Initiative: Proactively manages projects with a focus on achieving results quickly and efficiently.
• Integrity and Self-Motivation: Acts independently with integrity, taking ownership and moving tasks forward.
• Organisational and Planning Skills: Can effectively prioritise and organise multiple tasks to balance competing demands.
• Strategic and Impact-Oriented: Applies strategic thinking to strengthen brand impact and meet business goals.
• Effective Communicator and Collaborator: Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.

What’s in it for you?

• Flexible starting and finishing times + 4.5 day working week
• Profit Share, Pension, Life cover & Health Insurance
• Free onsite Gym + free classes
• Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme

ABOUT US

SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.

You need to be eligible to work in the country of application.

Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.

Come join us and make an impact through iconic global brands.

GO FURTHER WITH OUR FAMILY™

#LI-DC1

Inclusion & Diversity 

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.