Brand Manager
About the role
Construir una imagen de marca consistente, mediante experiencias positivas que transmitan bienestar a todos los públicos con quienes nos relacionamos, para lograr la preferencia de TENA.
What You Will Do
- Liderar y diseñar el plan de marca full funnel para el canal Salud tanto para los paises que atiende el canal en la región Andina y Caribe.
- Cocreación y control en la implementación de la estrategia y propuesta de valor diferenciada de la marca de acuerdo con el canal y la audiencia
- Adaptación de assets globales de marca o creación de campañas locales de acuerdo con la necesidad del país y el canal que permitan el crecimiento acelerado del negocio en la región.
- Desarrollo y control de estrategias que apunten a la preferencia de marca, diferenciación, visibilidad, consistencia, superioridad que garanticen la lealtad de los clientes a traves de los diferentes puntos de contacto.
- Seguimiento y control de los KPI de marca, velando por el cumplimiento individual y grupal de los mismos.
- Soporte en el desarrollo de evolutivos necesarios para empreder proyectos digitales
- Creación del Journey de cada stakeholder impactado por el canal ( OL, Médicos, EPS ) a travvés de una Estrategia consitente que sea coherente con la experiencia generada desde Retail.
- Seguimiento y control de las estrategias dirigidas a los diferentes públicos desde los diferentes puntos de contacto: eventos, publicaciones, etc.
Who You Are
- Profesional en Administrador de empresas, Mercadeo, Especialización en marketing digital o afines.
- Con mas de 5 años de experiencia en manejo de estrategia de marca, estrategia digital, relaciones publicas, preferiblemente en empresas B2B, con experiencia de trabajo en empresas multinacionales.
- Conocimiento en manejo de equipos / estrategias digitales, plataformas / medios digitales / eventos / Experiencia de clientes y usabilidad de los sitios.
- Nivel de inglés B2.
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
[More About (location)]
Medellín, Antioquia, Colombia
Application End Date:24 Oct 2024Job Requisition ID:Essity247026
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
