Reporting to the Marketing Manager, the Brand Manager’s mission is to lead an integrated marketing approach to drive brand consideration and conversion aligned with global and/or regional brand strategy. You will lead the SBU brand team in building the marketing plans that would drive to an omnichannel presence for this brand. You will be a part of strategic conversations with the Latin America Leadership team about the most effective ways to deliver our messaging to the end user and identify the right marketing mix that best delivers on the overall marketing objectives.This position will be responsible to set the SBU brand marketing strategies for Colombia by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business. In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others. This role works with cross functional teams including Brand, Digital, Sales, eCommerce, Supply Chain, Finance and it collaborates with the regional strategic business units in order to drive strategies locally.Key responsibilities:
- Lead the development, planning and execution of integrated brand marketing strategy and deliver annual and quarterly marketing plans.
- Bring new thinking and strategies to life by influencing and working effectively with regional teams, to ensure alignment of the SBU strategy, and getting requirements delivered
- Accountable for translating the SBU strategy into actionable and comprehensive go-to-market plans to deliver SBU growth in Colombia.
- Lead your brand's IBP together with the Demand and Supply team.
- Lead team to execute go-to-market plans
- Lead team to execute new product launch campaigns (communication strategy, asset creation, packaging development, media planning & executions).
- Effectively use market and end-user insight to influence GTM plans
- Responsible for monitoring and managing the budget for the brand
- Continuously evolve and understand the local and regional competitive landscape
- Collaborate easily in a matrixed organization; bring together cross-functional working relationships across regional brand management, digital marketing, insights, packaging, content creation, product marketing, commercial and eCommerce; leverage strengths of the group while holding it accountable for seamless execution that defies silos and translate to local market and teams
- Manage and develop internal talent within the marketing organization to drive their career growth
- Define “Big Rocks” that will drive sales and profitability growth and achieve target market share gains across Power Tools, Hand Tools & Accessories as well as Outdoor.
- Actively engage with Sales team as well as General Manager to ensure successful execution of all SBU Brand strategies
- Collaborate with regional marketing team and local teams to develop innovation roadmaps
- Ensure successful product roadmap including integrated product and marketing mix based to generate immediate demand on end user.
- Drive and oversee product positioning and messaging ensuring success through differentiation, generating value for the brand, creating a competitive edge, and aligning product roadmaps to meet consumer needs
- Leads all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition, value streams of our brands, etc.
- Gain deep understanding of the market, consumer, competitors, and distribution channels to support strategy generation and decision making to deliver business results
- Work with brand, digital, sales, marketing, ecommerce, and commercial teams to maximize strengths of an omni-channel strategy that raises awareness for our new products, strategic initiatives, and brands in the market
QUALIFICATIONS
- Bachelor’s degree in any discipline; Postgraduate studies related to Role preferred
- Experience working in a company with global, regional and local marketing departments
- 10+ years of experience in brand marketing including digital marketing and omnichannel execution.
- 10+ year experience with marketing innovation in a SKU-intensive brand and multiple launches throughout the year
- Advanced English proficiency
- Commercial profile, sales experience is a plus.
COMPETENCIAS
- Business Acumen
- Sense of urgency
- Customer Focus
- Communication, negotiation and networking
- Collaboration
- Results Orientation
- Commercial and numerical proficiency
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
