Brand Manager

Job Description Summary

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines.
Now as an independently listed company, Sandoz aims to increase its strategic focus, operate with greater agility, set clearer business objectives, enhance shareholder returns, and strengthen its culture for us, the Sandoz associates. This is an exciting time in our history, and by creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally. Join us as a Founder of our ‘new’ Sandoz!
The role of Brand Manager role will be critical to lead marketing activities across a number of therapy areas that enable the NHS to release potential savings. This role will require full ownership of the brand strategy. Developing positive relationships with both internal and external stakeholders through in field customer engagement

Job Description

Your responsibilities:

Your responsibilities include, but are not limited to:

• Develops brand strategy, promotional campaigns & tactical plans within marketing budgets

• Prepares content of Integrated Brand Teams.

• Runs market research programs & market insights for responsible brand and monitors /anticipates market development

• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives

• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

• Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities

• Co-ordinates the omnichannel customer engagement strategy for the brand(s)

• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

• Compliance with applicable policies, procedures and other regulations

• Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level.

• Map key services to patients (patient support program) offered inside and outside of key hospital centers

• Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs

• Collaborate with Marketing, Market Access and Medical teams to maximize activities:

• Identify specific needs for each segment of patients and the implications of the disease for each of them

• Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt

What you’ll bring to the role:

Essential Requirements:

• Brand Management experience essential

• Experience in biosimilars or generics

• High level of omnichannel customer engagement

• Leadership without authority

• UK NHS experience

Desirable requirements:

• NHS tender understanding

• Previous sales experience

You’ll receive:

Competitive salary, Annual bonus, Pension scheme, Share scheme, Health insurance, 24 days annual leave, Flexible working arrangements, Employee recognition scheme, learning and development opportunities.

Why Sandoz?

Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, touched the lives of almost 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!

With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.

Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged! 

The future is ours to shape!

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Join our Sandoz Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Sandoz and our career opportunities, join the Network here: Sandoz Talentpool (novartis.com)

#Sandoz

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances