Brand Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The GBI Brand Manager position is critical for the business to deliver the execution of the brand plans and to help shape the strategy of the brand. The Brand Manager will work with the brand multi-functional team to deliver against the commitment, but also to identify opportunities to drive further growth. This job posting is for a Brand Manager position within GBI

Key responsibilities

• To help deliver sales, share, profit, GM% and brand equity at least in line with plan

• Appropriate to brand prioritization, to help develop the strategy of the brand together with the SBM and with the Category Marketing Manager/Lead, to help identify growth audiences and develop plans to drive penetration with the growth audiences. This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels

• To work with the SBM, sales, Net Revenue Management, finance, supply, communications, shopper and expert teams to ensure a seamless, end to end brand program is being implemented.

• Lead brand digital activity – including website updates, content creation & deployment, ecommerce strategy and communication assets

• Own the GBI CCC and Brand Plans/Strategy and to input and shape the consensus forecast

• Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly

• To manage and deploy A&P spend with maximum accuracy and efficiency

• To be aware of category, brand and competitive landscape and performance and to lead response if required.

• Ensure local insights are mined and used to develop and ideate the innovation pipeline with the BU and Global teams, while fulfilling GBI needs.

• Systematically reviews multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required.

• Use influence to gain support for key brand initiatives internally and externally e.g. project approvals, trade discussions

• To share opportunities and best practice with Ireland activation team and the BU.

Qualifications and skills

Essential

• Marketing, digital and data driven experience essential.

• Focused and pragmatic approach to problem solving, and drive to action in the face of adversity.

• Prior experience of influencing and collaboration skills.

• Experience of playing a key role in a high performing team environment, building strong relationships..

• Excellent stakeholder management which leverages cross-functional stakeholders.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.