The Role:
The Brand Manager will be responsible for developing and executing the brand strategy, ensuring consistent and compelling messaging across all platforms. You will play a crucial role in driving brand awareness, loyalty, and growth in the highly competitive food industry. This role requires a balance of creativity, strategic thinking, and hands-on execution, making it ideal for someone who thrives in an entrepreneurial environment.
Responsibilities:
- Brand Strategy Development: Lead the development and execution of the brand’s positioning, messaging, and visual identity. Align the brand strategy with the company’s overall vision and goals.
- Product Launches: Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
- Market Research & Insights: Conduct market research to understand consumer behavior, market trends, and competitor analysis. Leverage insights to drive brand growth and positioning.
- Marketing Campaigns: Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
- Content Creation: Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
- Partnerships & Collaborations: Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand’s reach.
- Brand Performance Tracking: Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
- Customer Engagement: Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
- Cross-functional Collaboration: Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in brand management within the food or CPG industry.
- Proven experience developing and executing brand strategies in a fast-paced environment.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent project management and organizational skills with a strong attention to detail.
- Creative thinker with a passion for storytelling and innovation.
- Ability to work independently and collaboratively with cross-functional teams.
- Strong analytical skills and experience with brand performance metrics.
**Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Meati™ we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.**
Compensation:
The base salary range for this role is $90,000 - $120,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity! Actual compensation may vary based on skills, experience, and location.
Benefits:
- Medical, Dental, and Vision insurance at no cost to the employee (for employee-only coverage)
- 401K with company match
- Generous Paid Time Off (PTO) and Floating Holidays
- Monthly reimbursements for personal health and wellness expenses
- Mental health programs at no cost
- Parental Leave, Short-Term & Long-Term Disability coverage, and AD&D
Equal Employment Opportunity: Eat Meati™ is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
At Meati, we are committed to the highest quality and food safety standards. We expect our employees to comply with all relevant FDA requirements and external certifications (e.g. Kosher, Halal, etc.), where applicable.
About Eat Meati™
Based in Boulder, Colorado, Eat Meati™ is on a mission to build Good Energy™ from the ground up. We work closely with Mother Nature to cultivate the complete protein she intended — one that’s been the root of our living world for millennia. We’re connecting and empowering eaters everywhere to evolve energetically. We believe food should be simple, clean, and of course, delicious, which is why grow and nourish our mushroom root to create nutrient-rich, whole food protein everyone can enjoy. Get to know more about Meati™ at meati.com.
Our team is passionate about making the world a better place through good health and wellness, positive climate impact, and equitable access to nutrition around the world. This passion translates into the culture of our office, making Eat Meati™ a lively, enjoyable, innovative, and inclusive place to work. This is an exciting time to be a part of the Meati™ team and the growing plant-based meat category.
What We Do
Meati Foods is focused on using proprietary, clean technologies to provide nutritious, fungi-based protein that everyone can enjoy and feel good about eating every day. The company strongly believes that finding the right protein should be easy and consumers should never have to choose between health, taste or the environment.
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