Brand Manager

Posted 6 Days Ago
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Hồ Chí Minh
Hybrid
5-7 Years Experience
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Collaborate with global and regional teams to implement brand strategy aligned with brand vision. Support profit and loss management, business development plans, and new product opportunities. Analyze consumer insights and market data to build marketing strategy, develop marketing activities, and manage marketing budget. Lead staff development and training, ensuring career advancement and motivation. Require degree in Marketing/Economics/Trade and experience in fast-moving consumer goods sector.
Summary Generated by Built In

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
Build the new consumer trends

  • Find out consumer insight from usage & attribute consumer research.
  • Collect & analyze data about market dynamic, competitors activities, internal data.
  • Creative idea, get approve & execute it.


Build marketing strategy & marketing plan

  • Set up marketing objective/strategy to in line business objectives
  • Collect and analyze competitors' activities, performances & internal data.
  • Understand market feedback about the brand and marketing activities.
  • Develop marketing activities to ensure effective and suitable with each objective and period.


Develop & control marketing activities

  • Develop new product concept, packaging design & launching plan.
  • Collect data & analyze internal & competitors price to support the new price strategy.
  • Develop communication plan to build & sustain brand image
  • Design all POSM for sale, B2B, consumers.
  • Lead & work closely with relative departments to ensure the highest quality & timeline of project.
  • Control & manage agencies to design & product TVC, key visual, print ad, catalog, build online & on-ground activities.
  • Control & manage supplier to product packaging on time with highest quality.
  • Prepare the sales brief.
  • Manage, supervise & control marketing activities to gone smoothly & on time.
  • Apply compliance policies in internal & with government.
  • Trade visit to collect consumer feedbacks & competitors information.
  • Review marketing plan & monitor competitors activities.
  • Campaign measurement & evaluation report.


Budget Management

  • Estimate monthly/yearly marketing and expenditure.
  • Manage and spend MKT expense right time and effective within approval budget.


Organize and develop staff

  • Develop and training staffs, responsible for career advancement for team member
  • Responsible for career advancement for team member
  • Encourage, motivate team member to love their works


What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Delivering results
  • Marketing preferably in the fast-moving consumer goods sector
  • Our brands and business with a clear understanding of our consumers
  • Delivering results autonomously and influencing stakeholders
  • Analytical skills and a creative mindset-a balance of commercial and strategic acumen
  • Presenting a story in an inspiring and convincing manner
  • Project management from design to completion with an action orientation


More about this role
Education / Certifications:
Graduated from University with major in Marketing/Economic/Trade
Job specific requirements:

  • 5-7 years of experience in brand marketing in FMCG.
  • Experience in team management by doing develop brand and marketing activity project: ATL, BTL, NPDs, Innovation, Promotion


Number of Openings Available
1
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing

The Company
HQ: Chicago, IL
90,000 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world.

Our Purpose
Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Our Brands
We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

Our People
Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.

Our Strategies
We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:

• Growth: accelerate consumer-centric growth
• Execution: drive operational excellence
• Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
HQChicago, IL
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East Hanover, NJ
İstanbul, Istanbul
Mexico City, MX
Mumbai, IN
Prague, CZ
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