Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Sobre a Posição
Procuramos um(a) Brand Marketing Specialist, para liderar a gestão estratégica e de execução da marca Ben&Jerry´s em Portugal.
Principais Responsabilidades:
Será responsável por liderar a marca Ben & Jerry’s em Portugal, com foco em:
- Adaptar e implementar a estratégia global da marca ao contexto do mercado português, garantindo o cumprimento dos KPIs anuais de marca e de negócio, tanto ao nível de Branding como de Performance;
- Desenvolver e gerir o plano de comunicação da marca em parceria com as agências externas;
- Gerir o orçamento total da marca, assegurando uma utilização eficiente dos recursos e o cumprimento dos objetivos financeiros definidos;
- Realizar análises regulares de performance comercial e financeira, identificando oportunidades de crescimento e otimização;
- Atuar como principal ponto de contacto entre Portugal e as equipas regionais e globais da marca;
- Liderar projetos de inovação e iniciativas estratégicas que poderão ir além do universo Ben & Jerry’s, contribuindo para o crescimento do negócio.
Quem procuramos:
Experiência Profissional
- Experiência na área de Marketing;
- Experiência em gestão de marcas, desenvolvimento de planos de comunicação e análise de performance será valorizada.
Conhecimento Técnicos
- Conhecimentos de Marketing, Branding e Comunicação;
- Conhecimento de ferramentas de análise de dados e métricas de performance será considerado uma mais-valia;
- Capacidade para análise financeira e gestão de orçamento.
Competências Comportamentais
- Forte capacidade analítica para diagnóstico e resolução de problemas;
- Excelentes competências de comunicação e influência junto de diferentes stakeholders;
- Perfil proativo, autónomo e orientado para resultados;
- Capacidade de trabalhar em ambiente dinâmico e colaborar com equipas multidisciplinares.
Formação Acadêmica
- Licenciatura em Marketing, Gestão, Economia, Comunicação ou outra área relevante para a função.
Idiomas
- Inglês avançado.
O que oferecemos:
- Pacote de remuneração competitivo;
- Oportunidades contínuas de aprendizagem e desenvolvimento profissional;
- Regime de trabalho híbrido, com possibilidade de teletrabalho até 2 dias por semana;
- Horário de trabalho flexível;
- Subsídio de refeição;
- Seguro saúde;
- Seguro de vida;
- Plano de pensões.
Why join us?
This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!
You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
Roles with real accountability and visible impact
Free to move fast, experiment and challenge how things are done
Continuous learning and development as the business grows
Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.
Ready to build the future of Ice Cream?
If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.
If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.
Additional information
The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.
Skills Required
- Professional experience in Marketing
- Knowledge of marketing, branding, and communications
- Ability to analyze performance and financial data and manage budgets
- Strong analytical, communication, stakeholder influence, proactive, autonomous, and results-oriented skills
- Ability to collaborate with multidisciplinary teams in a dynamic environment
- Bachelor's degree in Marketing, Business, Economics, Communications, or a relevant field
- Advanced English
- Experience in brand management, communications planning, and performance analysis
- Knowledge of data analysis tools and performance metrics
What We Do
The Magnum Ice Cream Company is a global pure-play ice cream business and the world’s largest ice cream company. Its portfolio includes brands such as Magnum, Ben & Jerry’s, Cornetto, Wall’s, Talenti, Popsicle and Yasso. It serves consumers in 80 markets, with a network of factories, research and development centres and freezer cabinets. Its mission is to create joyful ice cream experiences.
