Brand Manager

Work Where You Matter!
At St. Croix Hospice we guide patients and families through the end-of-life journey. Through compassionate care, we focus on our patient’s quality of life, empowering them to make the most of their time with dignity, comfort and respect. If you are ready to be part of an extraordinary team of caregivers, then come work where you matter.

Brand Manager Position Overview
The Brand Manager manages and contributes to the day-to-day production design needs of the organization, the execution and evolution of the brand and development of new visual campaigns that strengthen brand awareness, preference and company growth. This is a working leader role that blends design team management with daily design work across campaigns, content, digital experiences, community engagement and internal brand alignment, in close partnership with clinical, operations, business development, HR and vendor teams; and under the direction of the Vice President of Marketing & Communications. To be considered for this position, candidates must submit a portfolio. 

Essential Functions and Skills
Responsibilities

• Player-coach leadership: Ability to balance producing day-to-day design content with design team management, that brings good production management, creative judgment, collaboration and brand insight and implementation to the team and department.
• Brand expertise: Strong knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling.
• Audience insight: Solid understanding of audience needs and behavior, and the creative briefing process.
• Fulfill brand strategy and positioning: Maintain clear brand architecture, messaging frameworks, and visual standards that reflect our mission and differentiate our hospice services and employer brand.
• Plan and execute integrated campaigns: Support annual plans and campaigns across paid, owned, and earned channels—including digital, social, web, intranet, email, print, community outreach, and events—to drive awareness, referral growth and recruitment traffic.
• Strengthen the referral and recruitment journey: Align messaging, sales enablement materials, and experiences for referral partners. Support the needs of Talent Acquisition to build employer brand and increase recruitment engagement.
• Lead visual content and storytelling: Translate sensitive topics into meaningful, engaging content across print, web, social, video and internal communications.
• Manage digital brand design: Improve branding and visual representation across tools, materials, and channels while ensuring accessibility and a clear, compassionate, engaging experience.
• Protect brand and compliance: Ensure the design and imagery of tools, materials and messages align with privacy, consent and healthcare marketing standards.
• Manage creative development: Manage creative briefs, reviews and approvals to ensure quality, consistency and timely delivery.
• Support internal brand adoption: Identify opportunities to helps teams communicate consistently and represent the brand well internally and externally.
• Create and approve design content: As a working leader, fulfill day-to-day design needs by creating graphics, tools and materials for the organization.
• Manage budgets and vendors: Oversee brand and design budgets, contracts and vendor relationships to deliver high-impact work efficiently.
• Drive innovation: Evaluate, propose and implement approved AI and other tools to improve efficiency, strengthen design and branding and differentiate the organization.
• Improve team efficiency and effectiveness: Streamline design processes by improving workflows, cataloging shared assets, and standardizing templates to increase efficiency, consistency and turnaround time.
• Serve as a collaborative partner: Collaborate with team members and stakeholders across the organization to clarify requirements, reduce revisions, and keep projects moving smoothly from concept through final delivery.
• Performs other duties as assigned. 

Requirements/Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field, and/or 5-7 years of progressive graphic design experience, including branding, campaign planning, and content development.
• Portfolio of work showcasing knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling; and strong writing and editing skills with an audience-appropriate voice.
• Experience managing vendors or agencies and coordinating multiple stakeholders in a matrixed environment; and comfort working in a fast-growing organization.
• Comfort and experience with managing direct reports, implementing AI or other technology, and producing a high volume of day-to-day production design work.
• High attention to detail, strong project management skills and the ability to manage multiple priorities and deadlines.
• Healthcare, marketing and/or communications experience are a plus, but not required.
• Ability and experience with Microsoft Office Suite, Adobe Creative Suite and PCs required. Experience with Teams, Freshservice and Monday.com optional.

Physical Requirements & Working Conditions

The physical requirements described are representative of those that must be met to successfully perform the essential responsibilities of this position. Reasonable accommodation may be made.

• Pushing/Pulling and Lifting/carrying up to 15 pounds. Occasionally up to 30 pounds.
• May be exposed to infections and contagious diseases. Contact with patients under wide variety of circumstances. May be exposed to/occasionally exposed to patient elements. Subject to varying and unpredictable situations. Travel required. OSHA exposure category: Category I - Position includes tasks that involve exposure to blood, body fluids, tissues. Category II - Position includes tasks that involve no exposure to blood, body fluids, tissues, but employment may require unplanned Category I tasks. Category III - Position includes tasks that involve no exposure to blood, body fluids, tissues; would not be required to perform Category I tasks.

The salary range for this role is $90,000 - $105,000/annually.  An employee’s actual annual salary will be based on but not limited to: geographic location, relevant education, applicable certifications, depth of experience, and special skillsets. The total compensation package for this position may also include the opportunity to participate in employee benefits including our medical/dental/vision/pet insurance, disability and life insurance, paid time off, and 401(k) retirement plans, subject to applicable plan terms, and/or eligibility for other compensation.