Brand Manager – Goodnites®
Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About You
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
In your Brand Manager role, you’ll be accountable for driving business planning and marketing execution for the Goodnites® brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands-on execution, operates with high ownership and a consumer-first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.
Job responsibilities include:
- Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
- Build strong commercial and marketing plans that help grow category value and win with consumers
- Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
- Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
- Translate data and facts into clear, inspiring insights and recommendations
- Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
- Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
- Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals
- Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
- Consistently deliver against marketing objectives, driving impactful and transformational results
- Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
- Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers
To succeed in this role, you will need the following qualifications:
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
- Strong experience in brand planning, innovation development, and creative ideation processes
- Demonstrated experience developing and activating digital marketing strategies
- Proven ability to influence without authority and lead effectively in a matrixed organization
- Strong analytical skills with the ability to make sound, timely decisions
- Compelling communication and storytelling capabilities
- Demonstrated ability to build positive, winning team cultures and develop talent
- Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change
- Positive energy and professionalism representing the brand internally and externally
- Prior experience providing coaching, mentoring, or people leadership
Led by Purpose. Driven by You.
Total Benefits
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of local policies.
Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
#LI-Hybrid
Grade 8/P3
Salary Range: 140,320 – 173,360 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.Primary LocationChicago Commercial CenterAdditional LocationsWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeSkills Required
- Bachelor's degree in Marketing, Business, or a related field
- MBA
- 7+ years of brand management or related marketing experience
- Consumer packaged goods experience
- Experience in brand planning, innovation development, and creative ideation
- Experience developing and activating digital marketing strategies
- Ability to influence without authority and lead in a matrixed organization
- Strong analytical skills and timely decision-making ability
- Strong communication and storytelling skills
- Ability to build team cultures and develop talent
- Entrepreneurial mindset and comfort navigating ambiguity and change
- Professional representation of the brand internally and externally
- Prior coaching, mentoring, or people leadership experience
Kimberly-Clark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kimberly-Clark and has not been reviewed or approved by Kimberly-Clark.
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Healthcare Strength — Comprehensive medical, dental, vision, life, and disability coverage are highlighted, with a global Employee Assistance Program and a well‑being hub introduced to support mental and overall health. Company materials and overviews consistently position health benefits as a core part of the package.
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Retirement Support — A 401(k) savings plan with company match and a profit‑sharing component is emphasized, with plan updates for 2026 detailing auto‑enrollment and a new vesting schedule for recent hires. Filings and benefits summaries underscore retirement as a strong element of total rewards.
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Strong & Reliable Incentives — Profit sharing, competitive overtime opportunities, and structured annual bonus programs—including a Global Bonus Program for salaried employees—are described as key pay components. Many roles note these incentives alongside base pay as drivers of competitive total compensation.
Kimberly-Clark Insights
What We Do
Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
