Brand Manager

Posted Yesterday
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Bucharest, București, ROU
Hybrid
Entry level
Healthtech • Pharmaceutical
The Role
Lead patient-centric brand strategy and marketing for AbbVie pharmaceutical products. Responsibilities include developing patient journeys, identifying target segments, shaping brand positioning, guiding multichannel marketing activities, coordinating cross-functional teams, developing brand plans, managing budgets and KPIs, tracking ROI, and coaching team members. Requires pharmaceutical marketing experience, healthcare knowledge, strategic and digital marketing expertise, and leadership capabilities.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter;
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity;
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story;
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives;
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives;
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success;
  • Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

Qualifications

  • Bachelor’s degree or equivalent
  • Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
  • Hemato-Oncology experience – strong advantage
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree or equivalent
  • Relevant marketing experience with a proven track record of success in the biotech or pharmaceutical industry across multiple brands and team configurations
  • Hemato-Oncology experience
  • Ability to translate strategies into actionable and realistic marketing activities
  • Ability to lead, motivate, and coordinate cross-functional teams
  • Proven leadership, team and individual management, coaching, talent development, and performance management experience
  • Solid knowledge of the healthcare environment and evolving healthcare landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques, including digital marketing
  • Solid knowledge of finance principles and processes
  • English language proficiency verbally and in writing

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support Retirement programs are portrayed as a standout, with a dollar‑for‑dollar 401(k) match up to 6% and an additional annual company contribution based on age and service. Feedback suggests this materially boosts perceived total compensation for many U.S. employees.
  • Parental & Family Support Paid parental and caregiver leave are emphasized, including up to 12 weeks of fully paid parental leave for all parents and 4 weeks of paid caregiver leave in the U.S. Feedback suggests these policies are a meaningful differentiator for employees balancing family needs.
  • Leave & Time Off Breadth Time off is described as extensive, with tiered vacation that scales with tenure, 17 company holidays, and two paid volunteer days in the U.S. Feedback suggests the breadth of leave contributes notably to overall benefits satisfaction.

AbbVie Insights

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The Company
HQ: North Chicago, IL
50,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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