Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Skin Health Lead - TWHKLocation:
Asia Pacific, Hong Kong, Hong Kong, MongkokWork Location:
Fully OnsiteWhat you will do
Brand Manager
This position reports into Skin Health Lead - TWHK and is based at Hong Kong.
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who we are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.
Role reports to: Skin Health Lead - TWHK
Location: Hong Kong
What you will do
The Brand Manager is responsible for developing and executing comprehensive advertising and promotional plans, monitoring brand strategy implementation, and analyzing market and sales data. You will oversee agency work, conduct market research, and build key partnerships to drive market growth and competitive advantage:
Key Responsibilities
- Consumer-Centric Strategy Development
- Use category and consumer insight to identify growth drivers and develop differentiated, competitive brand solutions.
- Build the best consumer experience across online and offline shopper touchpoints.
- Business & Financial Acumen
- Identify key investment priorities and drive P&L results
- Manage BME (Brand & Marketing Expense) with strong budgeting discipline.
- Drive brand contribution improvement through better mix and planning.
- Execution & Hands-On Ownership
- Personally own end-to-end execution of campaigns (from planning through in-market delivery) not just strategic recommendations
- Fast problem solving is a key routine. Suggest alternatives when there are different levels of constraints, for example resources limitation, day-to-day operational issues. Take the lead in resolving execution challenges and removing roadblocks to ensure successful delivery, rather than only delegating upward or across.
- Work and deliver results in a way that comply with company SOP
- Deliver Brand Growth Through Execution Excellence
- Manage brand growth through existing business and new product launches to drive category share, brand equity, and loyalty.
- Manage marketing operations discipline from planning to execution, co-working with cross-functional teams.
- Develop and manage IMC/adaptation campaigns including agency management, quality control, and performance monitoring.
- Evaluate campaign results and translate into concrete improvement plans.
- Shape integrated consumer experiences across conventional and new media (online, social, PR, BTL/in-store).
- Collaborate with 3rd-party partners and manage relationships.
- Get product phase-in-phase-out planning and demand alignment together with supply chain and commercial teams to support forecast accuracy and minimize stock risks
- Skin Health Collaboration
- Partner with the Other brand team on shared category initiatives, joint retailer negotiations, and cross-brand media/PR opportunities where synergies exist.
- Contribute to Skin Care (Face & Body) level planning while maintaining Neutrogena-specific brand ownership and accountability.
Key Deliverables
Market Share, Sales, Offtake, Category Growth, Brand Contribution, Investment Effectiveness, Operation Discipline.
Key Stakeholders
Regional segment team (MA brand team, RDL), local cross-functional team, TWHK retail marketing team, agency strategic partners.
Required Qualifications
- Bachelor’s degree or equivalent in Business, Marketing, or a related field.
- At least 5+ years of brand and product management experience with a proven, demonstrable track record of personally executing end to end marketing programs
- Prefer candidate with MNC FMCG background and the experience in managing multiple brands or shared franchise projects, prior beauty experience is a plus.
- Proactive and independent mindset to work comfortably in a lean, hands-on local team structure
- Willing to be closely involved in high-level direction and day-to-day execution details.
- Strong interpersonal and stakeholder management skills, with a demonstrated ability to influence and align cross-functional teams, agencies, and retailer partners without relying purely on formal authority.
- Brand P&L ownership experience: you’ve owned numbers and delivered results, including in resource-constrained environments.
- Good discipline and attention to detail.
- Good English proficiency in written and oral communication (Mandarin a plus).
- Resilience and an agile mindset to cope with ambiguity, tight timelines, and pressure.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Skills Required
- Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field
- 4 to 6 years of progressive experience in brand management or related marketing roles
- Ability to lead cross-functional teams and collaborate across discovery, development, and marketing functions
- Creativity and problem-solving skills for developing innovative marketing strategies
- Strong project management skills, attention to detail, and ability to manage multiple priorities
- Excellent verbal and written communication skills
- Ability to combine analytical thinking with creative problem-solving to create brand narratives
- Expertise using digital tools and platforms to amplify brand reach and engagement
- Advanced analytical skills and proficiency with Microsoft Office for reporting and presentations
- Experience conducting and applying market research and competitive intelligence
- Ability to build and maintain strategic partnerships and customer relationships
- Visionary mindset and passion for innovation and continuous learning
- Exceptional communication skills for inspiring teams and engaging stakeholders
Kenvue Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.
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Fair & Transparent Compensation — Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
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Healthcare Strength — Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
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Parental & Family Support — A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.
Kenvue Insights
What We Do
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert
