Brand Manager

Posted Yesterday
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Atlanta, GA, USA
In-Office
Mid level
Food
The Role
Lead Papa John’s category and menu strategy by developing insight-driven product concepts, managing tests and cross-functional execution, building business cases, tracking financial performance, and driving innovation to meet U.S. revenue targets.
Summary Generated by Built In

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John’s category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John’s category marketing strategy.

Duties and Responsibilities (other duties as assigned)

  • Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
  • Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
  • Manage market tests and contribute to work with agencies to bring the product to life in communication
  • Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
  • Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
  • Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
  • Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
  • Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives

Education, Experience & Certifications

  • 3 – 6 years minimum marketing experience; food marketing or innovation experience preferred
  • Bachelor’s degree in Business Administration, Marketing, or related field
  • Ability to travel up to 25%
  • Experience in Restaurant or Retail Operations preferred, passion for company brand
  • Understanding of marketing/brand/product development management principle

Functional Skills

  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Planning & Prioritization: highest impact, highest value
  • Financial & Business Acumen
  • Communicates Effectively and Candidly
  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve
  • Ability to build and leverage talent
  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
  • Ability to effectively communicate, inform, and influence senior leaders
  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values

  • EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
  • DO THE RIGHT THING – Integrity, Character and Community
  • PEOPLE FIRST – Customer and Team member Focus
  • INNOVATE TO WIN – Think Differently and Lead Change
  • HAVE FUN – It’s Pizza, It Has To Be Fun!

Our Core Competencies

  • CUSTOMER FOCUSED - Put the customer’s needs first
  • RESULTS DRIVEN – Commit to achieving objectives
  • INNOVATIVE MINDSET – Open to new ideas and ways of doing business
  • STRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinking
  • COLLABORATION – Work together in the most effective way

Papa Johns is an equal opportunity employer.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.

Skills Required

  • 3-6 years marketing experience
  • Food marketing or innovation experience
  • Bachelor's degree in Business Administration, Marketing, or related field
  • Ability to travel up to 25%
  • Experience in Restaurant or Retail Operations
  • Understanding of marketing/brand/product development management principles
  • Analytical skills; effectively use data to generate insights
  • Financial and business acumen
  • Ability to communicate effectively and influence senior leaders
  • Ability to work cross-functionally and manage product development timelines and market tests

Papa John's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Papa John's and has not been reviewed or approved by Papa John's.

  • Healthcare Strength Healthcare coverage is described as available for eligible roles, including medical and dental options, alongside life and disability coverage in some packages.
  • Retirement Support Retirement support is described as available for eligible employees through a 401(k) plan, sometimes referenced with a company match depending on role and employer.
  • Career-Linked Recognition & Rewards Career-linked rewards are described through education support such as the Dough & Degrees program and occasional performance-related bonuses or recognition-style perks in certain organizations.

Papa John's Insights

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The Company
HQ: Louisville, KY
13,567 Employees
Year Founded: 1984

What We Do

Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant. Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People! At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people. Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.

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