The Role
Lead end-to-end brand strategy and execution to build a distinctive global brand: develop annual plans, manage agencies and stakeholders, deliver high-impact cross-channel campaigns, ensure brand consistency across touchpoints, use research and analytics to optimize performance, and collaborate with cross-functional teams to drive growth.
Summary Generated by Built In
WELCOME TO OLX
We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.
We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.
Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.
Join OLX and see how far you can go.
About the role
The Brand Manager is responsible for building and scaling a strong, distinctive global brand. This role owns brand strategy end-to-end: positioning, identity, communication, consistency and emotional connection with the customers
Your contribution?
- Develop and implement annual plans, strategies, and programs to drive category growth, taking full responsibility for all communication with agencies, key stakeholders, and partners.
- Act as the ultimate brand gatekeeper and ensure consistency across product, marketing, sponsorships, PR, influencers, and offline touch points
- Create proactive business action plans in response to market dynamics, collaborating closely with all cross-functional teams, commercial functions, and category leaders.
- Lead the ideation, development, and execution of of high-impcat brand campaigns across all channels that resonate with customers.
- You will initiate and leverage marketing research according to market needs.
- You will work with internal analytics teams to evaluate the effectiveness of marketing activities.
- You will drive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance, and grow lifetime customer value
What will help you to be successful in this role?
- 3+ years in similar roles to brand management and product marketing, preferably in e-commerce, retail, IT, Telecom, and FMCG.
- Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen.
- Deep understanding of global and local market trends, efficient marketing mix, and strategic best practices.
- You are accustomed to working in the matrix-or other complex environments and are able to cope with a good degree of ambiguity
- Project management–the ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes.
- A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization.
- Collaborative and honest–work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector.
What can you expect from us and what do we offer?
- The opportunity to work for the top online brand, a place that takes the best out of being a global company, and brings a nice local flavor.
- Beautifully designed office.
- Continuous investment in your development, the chance to connect for advice and inspiration with other professionals from all over the world;
- Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation, and more);
- Friendly, curious, and driven colleagues who get stuff done and consider that enjoying the ride is far more important than rules and hierarchies
Diversity, Equity and Inclusion at OLX
OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!
OLX will process your personal data to assess your fit for the applied position. You may optionally consent to store your data for up to 12 months after the application process for consideration in future OLX roles. For more details on how your application data will be processed please check our Privacy Statement.
Skills Required
- 3+ years in brand management or product marketing
- Experience in e-commerce, retail, IT, Telecom, or FMCG
- Proven experience driving impactful creative campaigns and strong aesthetic acumen
- Deep understanding of global and local market trends and marketing mix strategy
- Ability to work in matrixed, complex environments and handle ambiguity
- Project management skills to manage multiple, fast-moving projects
- KPI- and results-oriented with ability to drive strategic direction and tactical optimization
- Collaborative mindset and ability to work with cross-functional teams and analytics to evaluate marketing effectiveness
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The Company
What We Do
At OLX, we build leading marketplace ecosystems enabled by tech, powered by trust, and loved by our customers. Together we're building a more sustainable world through trade. Serving tens of millions of people every month, we help people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Our well-loved consumer brands (including OLX, Otomoto, Otodom, Property24, and more) offer safe, smart, and convenient trading platforms and services for our customers. OLX is powered by teams around the world, who are unified in their ambition to help people get more from the world’s limited resources. We are OLX.
