Job Description Summary:
Role Purpose
The Brand Manager – Sweden plays an essential executional role in delivering locally relevant marketing activation across the full Coca‑Cola portfolio. As part of a small, agile non‑Top‑9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high‑quality implementation across channels.
The Brand Manager collaborates closely with the Marketing Director, local system partner (CCEP Sweden), and the global/OU network to ensure that all brand activities meet Local market needs while remaining consistent with central brand strategy.
This is a hands‑on, detail‑oriented role ideal for a marketer who thrives on activation, coordination, cross‑functional collaboration, and driving excellence in execution.
What You’ll Do for Us
Brand Execution & Local Adaptation
Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.
Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Local consumers across linguistic regions.
Support adaptation of local claims, pack/label requirements, legal approvals, and customer‑specific messaging.
Campaign Activation & Project Management
Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints.
Manage timelines, cross‑functional alignment, approvals, asset delivery, and production details for Local-specific activities.
Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.
Cross‑Functional & System Collaboration
Work closely with:
CCEP Sweden marketing & commercial teams
Shopper & Customer Marketing
Media & IMX
RGM
Insights
Finance (POs, budget tracking)
Support sell‑in presentations, retailer activation plans, and customer‑specific adaptations.
Local Consumer & Market Insights
Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.
Conduct small‑scale desk research and collaborate with Insights on Sweden‑specific learnings.
Ensure that Local nuances (language, cultural context, retail environment) guide activation decisions.
Marketing Operations & Governance
Execute local packaging/label updates where needed (following central direction).
Manage approvals, legal checks, sustainability claims, and brand governance requirements.
Maintain calendars, trackers, activity grids, and campaign documentation for the Local market.
Performance Tracking & Reporting
Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact).
Support preparation of brand/business reviews for Sweden.
Provide recommendations for improvement based on learnings and market feedback.
Ways of Working & Behaviours
Operate independently within defined plans while seeking guidance on strategic decisions.
Demonstrate strong collaboration, organization, agility, and proactive mindset.
Maintain strong relationships within central teams and the local bottler system.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field.
3–5 years experience in brand management, consumer marketing, or FMCG activation roles.
Experience adapting centrally developed brand assets for local markets.
Strong project management, organizational, and coordination skills.
Good understanding of consumer behavior and multi‑channel activation.
Experience working with agencies and cross‑functional partners.
Strong communication skills and ability to work across linguistic regions (English required; Swedish is a plus).
Ability to manage multiple tasks with strong attention to detail and follow‑through.
Curious, proactive, solution‑oriented, and comfortable operating in a small team with limited resources.
Experience collaborating with bottler/franchise partners preferred.
What We Can Do For You
Hands‑on experience across campaigns, channels, and categories in a dynamic market.
Exposure to global marketing capabilities, toolkits, and cross‑market collaboration.
Opportunity to influence localized brand experiences in an important European market.
Career growth into Senior Brand Manager or IMX roles within Sweden or across the region.
Role needs physical presence in office at least 3 days/week
Skills:
Location(s):
SwedenCity/Cities:
HaningeTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 3, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3-5 years experience in brand management, consumer marketing, or FMCG activation
- Experience adapting centrally developed brand assets for local markets
- Strong project management, organizational, and coordination skills
- Good understanding of consumer behavior and multi-channel activation
- Experience working with creative, digital, and shopper agencies
- Strong communication skills and ability to work across linguistic regions
- Fluency in German, French, and English
- Italian language skills
- Experience collaborating with bottler/franchise partners
- Ability to manage multiple tasks with attention to detail and follow-through
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
