Brand Manager, Vaccine Marketing

帯状疱疹ワクチンは、帯状疱疹を予防するために独自に開発された世界初の組み換えサブユニットワクチンで、New GSKそしてGSK Japanの成長に大きく貢献することが期待されています。

今回募集する社員は、プロダクトマネージャーとして、プロモーション活動を通じて、接種希望者がアクセスしやすく且つ安心して帯状疱疹ワクチンを接種できる環境づくりに貢献していきます。

Role Description:

この職務は、日本の帯状疱疹ワクチンマーケティング担当のシニアブランドマネージャーの直属となり、MRを中心としたプロモーション活動を強化させる役割を担っており、GSKの帯状疱疹ワクチンの普及を加速させていただきます。

具体的な職務は以下の通り：

• 顧客インサイト、ジャーニー、セグメンテーションの定義、製品ポジショニング、クリエイティブな戦略、コアメッセージ、コンテンツプラン、統合されたクロスチャネルのプロモーションミックス
• グローバルコマーシャルチームと連携し、日本のニーズをグローバルチームに伝え、戦略的インプットやインサイトを積極的に共有する
• 機能的な利害関係者全体の方向性を設定し、戦略的な整合性を確保する
• イノベーション、インクルージョン、チャレンジ、信頼、セルフデベロップメントの環境を醸成する

この職務はGSKジャパンにとって非常に注目され、戦略的に重要な職務です。GSKジャパンをリードする、コマーシャルリーダーを求めています。

Vaccine is the world's first recombinant subunit vaccine originally developed to prevent shingles and is expected to make a significant contribution to the growth of New GSK and GSK Japan.

As a product manager, new recruiter will contribute to the creation of an environment in which prospective patients can be vaccinated with shingles vaccine in an accessible and safe manner through promotional activities.

Role Description:

This role will report directly to the Senior Brand Manager for shingles vaccine marketing in Japan and will be responsible for enhancing promotional activities in the cardiovascular area to accelerate the penetrating of GSK's Shingles vaccine.

Specific accountabilities include:

• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
• Partnering with global commercial teams; represent Japan needs into Global VCT to ensure Japan business is successful including proactive provision of strategic inputs and insights.
• Setting direction and ensuring strategic alignment across functional stakeholders.
• Ensuring reliable supply.
• Maintaining detailed understanding of disease and competitive marketplace.
• Fostering an environment of innovation, inclusion, challenge, trust and development.

This is a highly visible and strategically important role for GSK Japan. We are looking for an inspiring commercial leader who can lead the way.

必要な条件Basic Qualification

• 製薬会社、ワクチン会社、またはバイオテクノロジー会社、コンサルティング会社での10年以上のビジネス、またはコマーシャル経験（グローバル部門での実務経験があれば尚可）
• 複雑な環境における戦略立案
• ブランドマーケティング計画の立案・実行における効果検証
• 英語での文書および口頭でのコミュニケーション能力
• 組織横断的なチームにおいて、自身を起点としてタスクを遂行した経験；シニアリーダーの関与を含め、あらゆるレベルで影響力を発揮し、クロスファンクショナルな組織環境においてリーダーシップを発揮することができる能力
• 市場とブランドの機会分析を推進し、実践的なブランドインサイトを立案
• デジタル環境の変化、特にそれが戦略にどのような影響を与えるかを理解する能力
• チャネル、価格設定、市場アクセス戦略への理解、公衆衛生にインパクトを与えることへの情熱
• 学習への意欲：科学的データ、ビジネス推進要因／課題を含むがこれに限定されない、複数の次元に沿った新しい概念やデータを迅速に学習する能力
• 財務およびP&Lマインドセット
• ペースが速く、ダイナミックで競争的な環境での成長や、未知の領域を克服することにへの情熱
• 強いガバナンスマインド

• 10 years or more of business, or commercial experience in a Pharmaceutical,
• Vaccines, Biotech or Consulting firms, Work experience in global functions is a plus.
• Strategy development, particularly in complex and novel environments.
• Demonstrated success in developing & executing brand marketing plans.
• English: Strong written and verbal communication (TOEIC700~
• Japanese: Native level
• Experience influencing without direct authority across cross-functional teams; ability to influence at all levels & build strong relationships in a matrix environment, including senior leader engagement.
• Drives market and brand opportunity analysis and develops actionable brand insights.
• Understanding of the changing digital environment particularly how this can impact our internal strategy.
• Understanding of channels, pricing, and market access strategies; passion for creating an impact on public health.
• Learning agility: ability to learn new concepts and data quickly along multiple dimensions - including but not limited to scientific data, business drivers/ challenges.
• Financial acumen and P&L mindset.
• Thrives in a fast-paced, dynamic, competitive environment; feels driven to conquer uncharted territory.
• Strong governance mindset.

望ましい条件 Preferred Qualification

• 幅広いコマーシャル組織での経験（以下）
  • ブランドライフサイクルの管理
  • シニアリーダーとのエンゲージメント
  • チャネルミックスを含む戦術的オペレーションプランプランの構築／実行
  • 代理店マネジメント
• KPIを定義、追跡、分析し、データに基づいた意思決定を行う能力
• 社内ステークホルダーとのネットワークを効果的に構築し、異なる国や文化、役割を超えて強固な関係を築く能力

• Broad commercial experience, including:
  • Brand lifecycle management.
  • Senior leader engagement.
  • Tactical plan development/execution, including integrated channel mix.
  • Agency management.
• Ability to define, track, analyze key performance measures and make data-driven decisions.
• Capacity to network effectively and build strong relationships across different countries and cultures and functions.

学位/資格/語学力 Education/certification/Language

• 大卒以上/ Bachelor’s degree.
• English skills: TOEIC 700

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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