Brand Manager, V8 Energy

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Brand Manager, V8 Energy will drive growth within Campbell’s Meals & Beverages Division. You will build and execute plans to deliver annual brand, financial, and share objectives while strengthening your leadership, strategic, and execution capabilities. You will shape insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, while supporting the Senior Director in developing the vision and strategic long-range plan for the V8 Energy portfolio.

• Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
• Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
• Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
• Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
• Develop the innovation platform—including line extensions and new packs or formats—from concept through in-market execution.
• Lead cross-functional teams through the stage-gate and commercialization process.
• Partner with Sales and Insights to develop compelling sell-in stories and materials.
• Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
• Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
• Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.
• Support other category and marketing priorities as needed.

You will report to and support the Senior Director while partnering across Integrated Marketing, Consumer Insights, Sales, Demand Planning, Sales Strategy & Planning, Breakthrough Innovation, Finance, Supply Chain, and R&D. You will also collaborate with creative, digital, social, PR, and media agency partners and influence external stakeholders, including key strategic retailers.

• Bachelor’s degree in business or a related field.
• 8+ years of consumer marketing or related industry experience.
• Proven experience developing brand strategy through a disciplined approach.
• Track record of developing successful breakthrough integrated marketing campaigns, with an emphasis on digital and social media.
• Ability to develop a perspective, interpret data, and communicate a clear, compelling story with impact.
• Demonstrated ability to translate consumer and business insights into actionable opportunities, including when information is limited.
• Strong strategic and innovative mindset, with the ability to balance long-term business needs and near-term execution.
• Experience motivating high-performing cross-functional teams, influencing stakeholders, and holding partners accountable for total business impact.
• Strong collaboration skills and experience bringing in-market activations and launch scenarios to life.
• Excellent communication and presentation skills, with the ability to inform, influence, and collaborate across functions and organizational levels.
• Strong analytical skills and business and financial acumen.
• Strong creative thinking and experience building activations with creative, digital, social, PR, and media agency partners.
• Ability to proactively prioritize and execute multiple tasks within tight timeframes in a dynamic environment while remaining flexible as priorities shift.
• Clear thinking in ambiguous situations, resilience under visibility and pressure, resourcefulness, and a tenacious “can do” attitude.
• Consumer-first mindset, curiosity about consumers, enthusiasm for marketing, and passion for the brand.
• Willingness to learn, teach, challenge the status quo, and bring fresh thinking that strengthens the team’s knowledge, skills, and processes.

• MBA.
• Food and beverage industry experience.
• Experience developing category and customer strategies to win in adjacent or new categories.
• Experience with Microsoft Office, IRI Unify, Nielsen, and SPINS.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.