Brand Manager, Upper Extremities, Digital Portfolio, Europe

Posted 7 Days Ago
Be an Early Applicant
6 Locations
In-Office
Senior level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
The Brand Manager will drive brand strategy and commercial success for Upper Extremities in Europe, focusing on the digital portfolio and enhancing customer relationships.
Summary Generated by Built In
Work Flexibility: Remote or Hybrid or Onsite

Location: Flexible within Europe 

We are looking for a passionate and strategic Brand Manager to join our European Marketing Team. In this role, you will drive brand strategy, positioning, and commercial success for Upper Extremities, with a strong focus on our digital portfolio. You will collaborate across functions and geographies to maximize product launches, strengthen customer relationships, and ensure that our solutions meet the evolving needs of healthcare professionals and patients. 

What you will do 

  • Take ownership of the European strategy for the Upper Extremities portfolio, with emphasis on the digital portfolio.

  • Lead product lifecycle management, including launches and phase-outs. 

  • Develop progressive, value-led messaging based on customer insights and competitive analysis. 

  • Represent the European business in global marketing initiatives and new product development. 

  • Define and execute pricing strategies, including contract pricing. 

  • Provide tools, campaigns, and assets to support sales force effectiveness. 

  • Partner with Sales, Clinical, Education, Regulatory, and Supply Chain teams to drive growth. 

  • Build and maintain relationships with KOLs and lead customer engagement activities (congresses, training events, hands-on workshops). 

  • Deliver performance analysis of the Upper Extremities business and drive data-based decision-making. 

What are we looking for? 

Required:  

  • Bachelor’s degree (Marketing, Business, Life Sciences, Engineering, or related field). 

  • 8+ years of professional experience, including significant exposure to orthopedics (ideally Upper Extremities) or digital solutions

  • Proven track record in marketing, product management, or sales within the MedTech industry. 

  • Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions. 

  • Excellent presentation, communication, and stakeholder management skills. 

  • Fluency in English. 

  • Regular international travel required (~40%).

Preferred:  

  • Advanced degree – Master or MBA – is a plus.  

  • Demonstrated success in product launches, portfolio strategy, and cross-functional projects

  • Experience working effectively in a matrix organization and influencing without direct authority. 

  • Additional European languages are an advantage. 

Travel Percentage: 30%

Top Skills

Digital Solutions
Orthopedics
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The Company
HQ: Kalamazoo, MI
51,000 Employees
Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.

Together with our customers, we are driven to make healthcare better.

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