Job Description
We are looking for a Brand Manager to drive marketing strategy and campaign planning for UK & Ireland focusing on delivering key campaigns as well as developing a strong roadmap to help maintain strong commercial performance for a fixed term contract period ending 22nd April 2027. In return, we will look to offer a competitive pay and benefits package including bonus potential.
****Relocation support is not offered for this role****
Core Responsibilities:
Bring your full-funnel marketing expertise, critical thinking, and energy to this role to help deliver our mission: to develop the builders of tomorrow through play. Because play equips children with the skills, they need to learn and grow.
Brand Planning and Implementation:
Define and implement the Pre-School strategy leading cross-functional workstreams that align to brand vision, consumer insights, and commercial objectives.
Implement effective Pre-School and Core theme marketing strategies and activations with clear positioning, consistent execution, and measurable performance outcomes.
Evaluate brand and commercial performance as well as ongoing competitor activity to optimise and adjust activations that build brand equity and grow active share that drive commercial impact.
Collaborate cross-functionally with partners internally and externally (including both internal and external agencies) to gear the owned / earned / shared / paid (OESP) activities towards sales and brand impact.
Business & Project Management:
Plan and run budgets and financials related to marketing campaigns.
Establish strong retailer strategies in partnership with sales that facilitate key account preview sell-in of critical marketing programs as required.
Ongoing analysis and evaluation of brand and campaign performance and initiate corrective actions.
Partnering closely with sales and their key customers, to provide category and shopper insights to drive performance and with both regional and global to implement Integrated Planning.
Play your part in our team succeeding!
The Marketing Department develops and cultivates consumer demand for the company by converting consumer, shopper and market insights into compelling and innovative marketing programs that remain grounded in a strong commercial understanding and focus. The team looks to implement innovative ways for marketing plans that strengthen the brand image across the target audiences.
Do you have what it takes?
In-depth experience in Brand Management and Consumer Goods Marketing with an in-store kids audience campaign focus, preferably within an international company in either FMCG or Entertainment sectors (cross-country exposure would be nice to see).
A strategic and analytical mentality that translates into both brand and business growth.
Proficient communication and partner management that convinces teams to deliver on shared objectives.
Experience of owning budgets; product /demand forecasts; in market performance and tracking via reporting systems (i.e., IRI, Nielsen, Kantar, Circana).
To own and run multilayered campaigns (ATL and BTL) that show a deep understanding of key marketing principles in collaboration with agencies.
An excellent communicator, both verbally and in writing, communicating complexity in a clear simple message.
Proficient in English both written and spoken.
Ability to work 3 days in our Slough office 3 days per week (2 days from home)
Join the global LEGO® family!
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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