The Role
Own Tekne’s brand strategy, positioning, product marketing, go-to-market launches, brand calendar, social presence, content production, packaging, and campaign execution. Collaborate with product, design, retail, digital, agency, and leadership teams to maintain consistent brand communication across retail, e-commerce, and digital channels. Track campaign and product performance to refine marketing strategy and align initiatives with business priorities.
Summary Generated by Built In
- Own and drive the Tekne brand strategy and positioning in line with business goals.
- Lead product marketing for Tekne, translating product features into compelling consumer propositions and communication.
- Plan and execute go-to-market strategies for new product launches.
- Build and manage Tekne’s annual and monthly brand calendar, ensuring consistent brand visibility across channels.
- Build and grow Tekne’s social media presence, defining content pillars and overseeing execution across platforms.
- Lead content and creative production, including high-quality product photography, videos, and campaign assets.
- Work closely with design, content, digital, and agency partners to execute campaigns and brand communication.
- Coordinate closely with product and design teams on packaging development, ensuring packaging aligns with brand guidelines and product positioning. Ensure strong brand presence across retail stores, e-commerce platforms, and digital channels.
- Develop launch kits, product communication, and marketing assets for internal and external teams.
- Track campaign and product performance, using insights to refine communication and marketing strategy.
- Collaborate with product, retail, and leadership teams to align brand initiatives with business priorities
Requirements
- 10+ years of experience in Brand Management or Product Marketing
- Strong product-first mindset with the ability to translate product features into compelling consumer value propositions
- Experience working on the brand side in D2C, retail, or consumer product companies
- Prior experience in the retail industry is preferred
- Exposure to tech, electronics, accessories, or lifestyle product categories is a plus
- Strong understanding of go-to-market strategy, positioning, and pricing
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Thinks like a Product Manager, executes like a Brand Manager
- Obsessed with clarity in positioning
- Understands premiumisation and consumer psychology
- Comfortable working in a fast-moving, evolving brand environment
- Detail-oriented and structured
Skills Required
- 10+ years of experience in Brand Management or Product Marketing
- Strong product-first mindset and ability to translate product features into consumer value propositions
- Experience working on the brand side in D2C, retail, or consumer product companies
- Prior experience in the retail industry
- Exposure to technology, electronics, accessories, or lifestyle product categories
- Strong understanding of go-to-market strategy, positioning, and pricing
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Understanding of premiumisation and consumer psychology
- Detail-oriented and structured working style
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The Company
What We Do
Ample Group is a stable organization with more than 29 years of experience in systems integration and information technology. Its public company information describes the business as operating in SI/IT, while the associated technical-support role is hosted under the Ample Group name. The available evidence supports positioning Ample as an IT-focused systems-integration organization, although it does not provide a fuller account of its products, clients, or services.
