Brand Manager - Systemic Pain BeNeLux

Are you a results-oriented and ambitious commercial brand expert, ready to take on the next challenge? Do you have a strong affinity for Consumer Healthcare and the desire to positively influence people's health and well-being?

As Brand Manager, you will collaborate closely with cross-functional teams locally as well as the Category team across the Northern Europe Business Unit. Joining a passionate, experienced, and culturally diverse Marketing team, your focus will be on building brands trusted by consumers and experts alike. As a local brand expert, you will adapt global and area brand, portfolio, and NPD strategies to excel in the Benelux market. You will execute local brand activation plans, a robust media strategy with a strong digital and media focus. 

This is a full-time position.

Key responsibilities:

Brand / Category ownership at country level:

• Execute the Brand Planning process at country level in line with Category and Business Unit guidelines.
• Develop and implement the marketing activity plan based on the annual plan.
• Implement global / area toolkits - continuously follow-up and evaluate results.
• Carry out and follow-up campaigns.
• Responsible for implementation of country media plan, managing content and updates of local brand websites.
• Develop corrective actions based on data analysis and tracking of country/brand KPIs.
• Lead country launch and activation plan for NPD.
• Responsible for artwork of all products under brand responsibility.
• Working closely with various media & creative agencies.

Finance:

• Responsible for Advertising & Promotion budget for category/brand(s) in local markets.
• Contribution to budget and target processes.

Other:

• Ensure all activities comply with company policies, relevant acts, legal demands, and ethical standards.

Qualifications and skills:

• Bachelor’s degree or above in marketing, economics, commercial, business, or equivalent.
• 3–5 years of marketing experience in Consumer Health Care or leading FMCG companies is a plus.
• Excellent commercial understanding, managing the brand from a P&L perspective.
• Strong analytic, strategic, and organizational skills.
• Experience of planning and execution of data driven 360⁰ marketing campaigns (including digital).
• Brand leadership capabilities, and the ability to work and engage within a cross-functional team.
• Strong communication and presentation skills (in English, Dutch and/or French).

Preferred:

• Ability/Capacity to manage various projects at the same time.
• Goal oriented & result driven.
• Dynamic and hands-on approach.
• Experience navigating a complex matrix organization.
• Comfortable working in remote teams.

What we offer:

• A fast-paced organizational and business environment.
• An opportunity to learn from a variety of healthcare products and to be exposed to Belgian, Luxembourg and Dutch markets and regulatory environments.
• Hybrid @ Haleon, our philosophy to hybrid work.
• Learning and development opportunities.
• Market-leading policies such as our 26-weeks equal parental leave.
• Highly competitive compensation and benefits package.
• Employee Assistance Program.
• Learning and Development program.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.