Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About The Role:
We are seeking a creative, data-driven, and highly strategic Brand Manager to own end-to-end brand management and product go-to-market strategies across our DTC beauty brands. Reporting to Marketing Leadership, you will assist in translating consumer insights, trend data, and product innovation into compelling brand stories that captivate customers and accelerate market share.
In this role, you will sit at the center of cross-functional execution- working hand-in-hand with Creative, Growth Marketing, Product Development, Influencer, CX, and Retail teams to ensure consistent brand positioning across every touchpoint. The ideal candidate is an agile marketer who blends passion for hair care and beauty with a strong background in brand marketing and project leadership.
Duties and Responsibilities
Lead end-to-end GTM campaigns for new product launches, line extensions, and core re-promotes across the L'ange and OFIR portfolios.
Define and safeguard overall brand identity, voice, positioning, and packaging guidelines across all digital platforms, retail touchpoints, and marketing channels.
Monitor beauty industry trends, competitive landscapes, and consumer behavior to identify whitespace opportunities for new product innovation and brand positioning.
Brief and collaborate with Creative and Content teams to produce high-performing asset suites (digital, video, social, packaging, PDPs) that balance performance driver metrics with brand equity.
Work closely with Customer Acquisition and Retention teams to ensure paid media, email/SMS campaigns, and promo strategies align with core brand messaging and campaign objectives.
Partner with Product Development and Operations to ensure seamless timeline management from concept to launch.
Analyze campaign performance, product sell-through, sales volume, and customer feedback to derive actionable insights and refine future marketing strategies.
Collaborate with commercial teams to build competitive pricing structures, promotional calendars, and product bundling strategies that maximize Gross Margin and Average Order Value (AOV).
Manage campaign-level marketing budgets, ensuring efficient resource allocation across creative production, sampling, and promotional launches.
Brand Strategy & Go-To-Market (GTM)
Cross-Functional Collaboration
Commercial Management & Analytics
Qualifications
3–5+ years of brand management experience within DTC Beauty, Haircare, Cosmetics, or Consumer Packaged Goods (CPG).
Proven track record of successfully launching physical beauty products from concept to GTM execution.
Exceptional cross-functional project management skills—ability to manage complex marketing calendars and keep multiple teams aligned on tight deadlines.
Strong business acumen with experience analyzing campaign ROI, product margin, unit economics, and consumer data.
Deep knowledge of modern digital marketing platforms, social media trends (TikTok, Meta), and the DTC e-commerce landscape (Shopify environment preferred).
Strong presentation and storytelling skills with experience presenting strategies to senior leadership.
Ability to thrive in a high-growth, fast-paced, entrepreneurial culture.
Preferred QualificationsPrior experience in DTC hair care, styling tools, or color cosmetics.
Experience managing multi-brand portfolios or brand incubation models.
Experience partnering with Influencer/Creator Marketing teams to integrate UGC and influencer-led content into campaign launches.
Benefits
Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
Action Oriented
Situational Adaptability
Drives Results
Drives Vision & Purpose
Customer Focus
Role-Specific Competencies to Emphasize
Skills Required
- 3-5+ years of brand management experience within DTC Beauty, Haircare, Cosmetics, or CPG
- Proven track record launching physical beauty products from concept to GTM execution
- Exceptional cross-functional project management skills and ability to manage complex marketing calendars
- Experience analyzing campaign ROI, product margin, unit economics, and consumer data
- Deep knowledge of modern digital marketing platforms and social media trends (TikTok, Meta)
- Experience with DTC e-commerce platforms (Shopify environment preferred)
- Strong presentation and storytelling skills with experience presenting to senior leadership
- Ability to thrive in a high-growth, fast-paced, entrepreneurial culture
- Experience managing campaign-level marketing budgets and resource allocation
- Prior experience in DTC hair care, styling tools, or color cosmetics
- Experience managing multi-brand portfolios or brand incubation models
- Experience partnering with Influencer/Creator Marketing to integrate UGC and influencer-led content
What We Do
Integra Beauty is a brand incubator that establishes and cultivates vibrant, original brands in-house, with a focus on the fashion, beauty, and lifestyle sectors. By leveraging groundbreaking original development, collaboration, and acquisitions, the company operates at the forefront of emerging e-commerce and retail trends. They develop their own digital platforms and promote products across online, mobile, social, and retail markets to disrupt the status quo.
