Brand Manager, Signature Sodas

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   

What You’ll Do for Us  

• Use knowledge of syndicated sources, e.g., AC Nielsen to analyze trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation). Leverage analytics turning them into clear stories, driving insights that lead to action: "What/Why, So what, now what."  

• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. 

• Build compelling stories leveraging analytics and insights to influence the system and to drive action for the brand

• Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.  

• Partner with other brand managers and Operating Unit category teams to find commonalities with other local brands to define and develop common plans and executions. 

• Manage brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.  

• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.  

• Lead and commercialize innovation partnering across the NAOU and system to launch projects and innovations

• Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner. 

• Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency. 

• Execute strong financial and operational system/partner routines. 

Qualifications & Requirements 

• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business. MBA preferred.

• 3+ years of relevant work experience in brand management

• Experience with Nielsen or IRI, Numerator, Bases and other quantitative research tools and a passion for understanding consumer behavior.

• Knowledge of procedures and media used to drive increased volume and brand equity. 

• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans. 

• Ability to translate analytics and insights into simple clear stories that drive to understanding and action.

• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume. 

• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. 

• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics. 

• Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations 

• Experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management. 

• Experience in working in a cross functional and international environment is ideal.  

• In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed. 

What We Can Do For You 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating. 

• Expansive & Diverse Customers: We focus on diversified and large range of customers each day.  

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.  

• Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

United States of America: 106,800 USD - 138,500 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 27, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.