Title:
Brand Manager Rare Diseases (f/m/d)
Company:
Ipsen Pharma GmbH
Job Description:
Ipsen is a dynamic and growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients’ health and quality of life and providing them with effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences and Rare Diseases.
The patient is at the heart of everything we do, and we also care for our employees because they are the ambassadors who truly make the difference. We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions; leaders drawn by a purpose to make a direct impact through their work in people’s lives.
We offer employees a wealth of fulfilling challenges & growth opportunities, and the chance to contribute within a fast-moving organisation, an organisation that is genuinely game-changing. To support our Business Unit Neuroscience & Rare Diseases in Germany (Munich), we are looking for a
Brand Manager Rare Diseases (f/m/d)
Tasks
Brand Strategy & Marketing Execution:
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Co-develop and implement brand strategies in alignment with cross-functional teams and market insights.
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Lead tactical marketing plans, including the creation of promotional materials, campaigns, and congress activities as well as omnichannel campaigns.
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Monitor brand performance, market trends, and competitor activities to ensure differentiation.
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Collaborate closely with Sales, Medical Affairs, and Market Access to ensure seamless execution of marketing plans.
Performance & Insights:
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Track and report brand performance and activity progress against KPIs.
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Analyze competitor strategies and anticipate market moves.
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Provide insights to identify and act on growth opportunities.
Sales Collaboration:
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Equip and support the Sales team with effective tools, materials, and training to achieve targets.
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Actively participate in sales training sessions and field activities to understand market needs.
Budget & Planning:
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Manage brand budgets, forecasts, and tactical planning to align with business objectives.
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Conduct regular sales forecasting to ensure production planning and avoid supply issues.
Stakeholder Engagement:
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Build relationships with key opinion leaders to strengthen the brand and gain market insights.
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Represent the brand at congresses and key events, ensuring a strong presence.
Qualifications
Education:
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Degree in Marketing, Life Sciences, or Business Administration.
Experience:
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5+ years of successful marketing experience, in pharmaceuticals or rare diseases.
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Track record of implementing strategic marketing initiatives with measurable outcomes.
Skills & Competencies:
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Strong analytical and creative problem-solving abilities.
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Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
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Proven project management capabilities.
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Fluency in German and English is required.
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Proficiency in MS Office; experience with CRM systems is a plus
Our offer
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A permanent employment contract in an international future-oriented and dynamic company
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A meaningful job with real added value for society and patients
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Personal development and the opportunity to actively contribute to the company's success
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A pleasant and personal working atmosphere
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Communication at all levels and an open corporate culture
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Up to 36 days off and vacation
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Hybrid working and flexible working hours
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Attractive and performance-related payment
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Company health management, sports offers and pension scheme
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Allowance for additional benefits such as mobility, canteen, and childcare
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Underground parking and many other benefits
We look forward to receiving your application with details of your earliest start date and salary expectation.
Thank you for considering Ipsen as an employer of choice. We wish you all the best with your application.
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What We Do
Ipsen is a French leading global mid-size biopharmaceutical company headquartered in Paris, France focusing its efforts where unmet medical needs are greatest. Ipsen develops and commercializes innovative medicines in three key therapeutic areas - Oncology, Rare Disease and Neuroscience. We have over 5000 employees worldwide and our medicines are registered in more than 100 countries, with direct commercial presence in over 30 countries. Ipsen has 4 global R&D hubs and 3 pharmaceutical development centers around the world
