Brand Manager, QSR

Position Title: Brand Manager, QSR
Position Type: Regular - Full-Time
Requisition ID: 44729
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
The Channel Marketing Manager serves as a key execution partner across Sales, Innovation, Marketing Operations, Insights, and other cross-functional teams to achieve portfolio and business growth objectives. This role is responsible for driving profitable growth through portfolio optimization, category leadership, business reporting, and customer-focused innovation initiatives. The successful candidate will combine strategic marketing expertise, strong commercial acumen, and project leadership capabilities to translate consumer and customer insights into actionable growth opportunities that strengthen McCain's position with chain restaurant partners.
What you'll be doing.

• Lead cross-functional teams to execute co-development innovation initiatives, including chain new product development, limited-time offers, menu innovation, product renovations, specification changes, packaging updates, and commercialization activities.
• Partner with Insights, Innovation, and the Go to Market Hub to identify growth opportunities and translate market, customer, and consumer insights into compelling business strategies.
• Drive portfolio optimization initiatives that improve profitability, SKU performance, product mix, and overall portfolio health.
• Develop and maintain portfolio performance reporting, lifecycle reviews, and business analytics to support data-driven decision-making.
• Support annual operating planning activities by identifying growth initiatives, innovation opportunities, resource requirements, and budget needs.
• Champion customer and consumer needs while ensuring alignment across the entire value chain to support commercial objectives.
• Lead, coach, and develop direct and indirect team members while fostering an inclusive, collaborative, and high-performing culture.
• Support the monthly Integrated Business Planning (IBP) process, partnering with cross-functional stakeholders to balance supply and demand while improving business performance.
• Analyze customer performance drivers and recommend actions that positively impact revenue, profitability, and annual operating plan objectives.
• Influence stakeholders through compelling presentations, storytelling, and recommendations based on insights, financial analysis, and business performance.

What you'll need to be successful.

• Bachelor's degree in Marketing, Business Administration, or a related field required; MBA preferred.
• 5+ years of marketing or brand management experience within the food Consumer Packaged Goods (CPG) industry with ownership of a significant brand or portfolio.
• Previous experience managing P&Ls, budgets, portfolio performance, and commercial initiatives.
• Demonstrated success leading innovation and product development projects from ideation through commercialization.
• Strong understanding of foodservice marketing principles and experience supporting chain restaurant customers.
• Proven ability to leverage market research, syndicated data, and consumer insights to develop strategic recommendations.
• Strong analytical and financial acumen with the ability to translate data into actionable business insights.
• Experience using tools such as Circana CREST, Datassential, Technomic, or similar industry data sources.
• Excellent project management skills with knowledge of Stage-Gate processes and cross-functional project leadership.
• Exceptional communication, presentation, stakeholder management, and influencing capabilities.
• Strong proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to thrive in fast-paced, complex, and evolving business environments.
• Must be eligible and able to travel to the United States as required to support customer engagements, business meetings, innovation initiatives, and chain account activities.

About the team.
This role reports to the Director, QSR and is part of McCain's North America Foodservice QSR Channel team. The team is responsible for driving growth with strategic quick service restaurant customers across the United States, partnering closely with Sales, Innovation, Insights, Supply Chain, Finance, and Marketing teams to develop customer-focused solutions and category growth strategies. As a key member of the QSR organization, this role leads cross-functional collaboration to deliver innovation, optimize portfolio performance, strengthen customer partnerships, and execute initiatives that drive profitable growth for both McCain and our chain customers.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)