Brand Manager, Prevenar /Gobik Marketing

ROLE SUMMARY
Prevenar/Gobik/Ticovac marketing team, Vaccine Commercial Strategy, Primary Care, handles 3 products with 4 indications: Prevenar 20 for adult, Prevenar 20 for pediatric, Gobik, and Ticovac. All vaccines and indications were launched in 2024, and the marketing team's mission is to deliver these products to as many people as possible and put them on a growth trajectory.
The primary role of the Prevenar / Gobik Brand Manager is to focus efforts on maximizing the adult indications for Prevenar 20. Prevenar 20 Adult faces intense competition with the entry of a competitor in October 2025. However, Prevenar 20 Adult is expected to be introduced into the National Immunization Program (NIP) in 2026. Our team will leverage this NIP inclusion to maximize market share and vaccination rates. In this dynamic environment, Prevenar/Gobik Brand Manager has commercial responsibility of Prevenar 20 Adult including strategy development based on strong market understanding and customer insights, annual tactics planning & roll out etc.
This position also covers all brand marketing related to pediatric indications for Prevenar 20 and Gobik. In particular, smooth co-promotion relationship with Tanabe Pharme is required for Gobik. 　
The role will closely work with Prevenar/Gobik/Ticovac Sr. Brand Manager as well as customer facing members to maximize the value of Prevenar 20 Adult/Pediatric and Gobik in Japan. In addition, this role requires cross-functional leadership among multiple internal functions.
ROLE RESPONSIBILITIES
Specific responsibilities of the role include, but are not limited to:
-Have responsibility to develop and implement commercial strategy of Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik in Japan (with a particular focus on consumer strategy for Prevnar 20 Adult);
-Lead a DTC campaign to increase awareness and vaccination rates for elderly NIP as Prevenar 20 Adult is introduced into NIP.
-Understand overall vaccine market as well as adult pneumococcal vaccine market and pediatric vaccine market in Japan with full responsibility of short and mid-term brand strategy of Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik in Japan.
-Responsible for developing metrics, customer insights-focused market research plan which enable to establish robust marketing strategy for Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik.
-Develop robust brand strategy and the annual operating plan that maximizes the value of Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik.
-Manage marketing budget and ensure related spends are completed within budget and on time.
-Define effective channels to deliver key brand messages in close collaboration with omni-channel marketing/customer facing group, make sure the brand strategy of Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik is well recognized by customers.
-Closely work with colleagues who mainly work for KOLs to develop medical societies/KOLs strategy, demonstrate operational management for local congresses to ensure key brand messages delivered.
QUALIFICATIONS
-BA or BS required
More than 5 years' experience in pharmaceutical commercial experience (brand marketing, digital marketing and/or sales) is required, the experience in vaccine field is preferred.
-Fluently communicate in Japanese and English in both written and spoken
-Strategic thinking and ability to clearly articulate business direction and priorities
-Strong Leadership, project management, coordination skills across large groups of cross-functional teams. Matrix team management experience is preferred
-Be an active contributor to create an environment where innovative ideas proposed and implemented, to foster the culture of collaboration and teamwork
-Understand analytic tools/methods, demonstrate the ability to collect customer insights, translate it to implications which leads to the robust brand strategy
-Strong presentation skills in both English and Japanese
-Builds broad accountability, trusts, adapts own style to fit needs of the situation and individual
-Be agile and encourages experimentation through testing, learning, adapting and iterating to improve outcomes.
Other Job Details:
-Tokyo, HQ Japan- based role
-GJL 70 (Manager)
-Report to Prevenar Gobik Ticovac Marketing Lead in Japan
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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