Brand Manager Power Fashion Durban

Our Power Fashion family is looking for a talented Brand Manager to grow brand love and win market share through marketing activities in line with the divisional strategy to deliver key marketing imperatives. Plan, execute, and coordinate merchant aligned marketing calendar to support product sales in-store and achieve overall strategic targets, establish a strong, loyal customer base, and grow brand love. Responsibilities

Brand Marketing Communication

• Create and execute annual customer-centric, 360-degree strategic marketing calendar which attends to the sales funnel.
• Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.

 
Project Management
Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels.

Research: customer & competitor

• Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.
• Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.

Reporting

• Build and present key performance and feedback reports for all marketing initiatives.
• Compile and collate seasonal post mortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary.

Budget Management

• Manage and control allocated budgets to maintain expenditure and effective Marketing outcomes.
• Conduct a variety of financial administrative tasks to meet payment deadlines

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• Relevant degree in marketing/brand
• 3+ years experience in marketing or branding 
• Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel
• Have an understanding of Retail, Customer service, Merchant Processes and Business acumen