Job Description:
Due to an exciting internal move, we have an opportunity for a passionate Brand Manager to join our Care & Treats team in Mars Pet Nutrition. As the Brand Manager, you will lead the strategic agenda for PEDIGREE Care & Treats to maximise its growth opportunities and ensure the brand is consistently communicated across all touch points. Acting as the true guardian of your brand, you will focus on the delivery of strong growth and ensure your brand is building strong equity.
With a passion for brands and curiosity to learn more about Pets, Pet Parents and the category, the Brand Manager will work in close partnership with the Portfolio Director and key stakeholders to deliver compelling plans. You'll join a high performing team with a passion for teamwork and continuous improvement. Grow your career surrounded by passionate people in a place that prioritises learning & development.
What are we looking for?
- A proven high performing Brand Manager with >5 years’ experience in Brand Marketing, ideally in FMCG and already holds an existing BM role
- In depth understanding, knowledge and practical experience in consumer marketing with global and/or or regional experience.
- Demonstrated experience in brand management, innovation, data analysis, brief writing & leading key brand projects.
- Prior experience across Category / Shopper function would be of benefit.
What will be your key responsibilities?
- You will create a Brand Strategy for your brand, that wins by simplifying, translating and delivering strategies
- Have ownership of the 3 year Growth Plans across Media, Innovation & Activation.
- Lead and report on Brand Strategy & performance
- Work alongside the Portfolio Director to build your brand comms strategy, creative development and budget management.
- Create and be responsible for the launching of your Innovation Pipeline & ensuring brand consistency in market
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Candidate must have valid working rights in Australia. Mars does not accept agency applications.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
