Brand Manager OTC Cro&Slo

Job Description Summary

Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
o Responsible for creation of the OTC brand lifecycle development strategy and tactics for joint countries
o Management of brand lifecycle in order to ensure short and long-term sales, market share and brand profitability growth for joint countries.
o Working in accordance with legislation, internal rules, good practices and business objectives.

Job Description

Major accountabilities:

• Create and implement brand strategies and tactics, propose adequate G2M model and manage effectively brand 4xP’s
• Responsibility for achieving brand sales targets and market shares, monitor performance and propose corrective actions to meet or exceed business objectives
• Accountability for P&L, efficiency in resource allocation, responsibility for A&P together with cost oversight and management
• Effective media planning: set strategy, execution, clear media KPI's, track performance and propose improvement actions
• Innovate lifecycle strategies (LCS) and key tactics to generate incremental revenues and profits
• Identify and develop synergies across brands, inside BU and across organization to maximize product potential
• Prepare effective brand assets and utilize centrally created content for patients/consumers & HCP
• Shaping brand Trade strategies
• Product portfolio management within specific therapeutic groups
• Active input contributors in process of setting sales TGT/LO/MYR
• Training of sales representative on sales and marketing strategy (on products and competitive products within specific TA groups);
• Establish KOL network and visit key customers to ensure strong relationships with opinion leaders, conduct double visits with field force as needed, organize events as per specific brand strategy
• Lead the development of all activities in line with internal SOPs and Code of Conduct guidelines and in compliance with applicable policies, procedures and other regulations
• Provide timely and accurate forecasts, monitor forecasts closely as per brands performance
• Responsibility for personal and professional development.
• Providing conditions for and control of the implementation of HSE tasks and requirements in the unit.
• Other tasks determined during the annual objectives setting process and by KPIs.
• Other tasks as assigned by the supervisor and tasks based on a specific appointment.

Key performance indicators:

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements

Minimum Requirements:

• Minimum 2-4 years of relevant work experience in the Pharmaceutical (or FMCG industry).
• University level Masters degree in Pharmacy, Medicine or Natural sciences.
• Croatian or Slovenian native speaker.
• English (full business proficiency).

Work Experience:

• Minimum 2-4 years of relevant work experience in the Pharmaceutical or FMCG industry.

Skills:

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Languages :

• Croatian or Slovenian native speaker.
• English (full business proficiency)..

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships