Brand Manager, Old Parr & Buchanans, CCV

Name of the role: Brand Manager, Old Parr & Buchanans, CCV

Location: Santo Domingo, Dominican Republic

About the function:

About the role:

Translate regional brand strategy into best-in-class execution plans that deliver commercial growth and culturally relevant consumer experiences across Caribbean & Central America (CCA), ensuring excellence in the implementation of campaigns, activations, innovations and brand-building initiatives for the Old Parr & Buchanan's portfolio.

The role is responsible for bringing the regional growth agenda to life by contranslating strategic priorities into actionable plans, managing key projects, and ensuring flawless execution across priority markets, while continuously monitoring performance and identifying opportunities to accelerate growth, recruitment,verting strategic priorities into actionable plans, managing key projects and ensuring flawless execution across priority markets, while continuously monitoring performance and identifying opportunities to accelerate growth, recruitment and premiumization.

Working closely with Influencer & PR Management, Consumer & Shopper Insights, Shopper Marketing, Commercial, Media, Finance a, and distributor partners, the Brand Manager ensures that all brand investments, communications, and consumer experiences are insight-led, culturally relevant, and distributor partners, the Brand Manager ensures all brand investments, communications and consumer experiences are insight-led, culturally relevant and optimized to maximize marketing effectiveness and return on investment.
 

Market Context:

CCV is a highly diverse and dynamic region comprising 38 countries operating primarily through a distributor-led model. Consumer behavior continues to evolve rapidly, shaped by social media platforms, content creators, cultural communities, entertainment, music, lifestyle, food, sports, and emerging digital trends. As competition for consumer attention intensifies, building strong earned media, influencer partnerships, and culturally relevant brand conversations has become increasingly important to drive awareness, consideration, and long-term brand growth.

Success in this environment requires balancing regional scale with local relevance, ensuring that brand strategies and activation plans align with business priorities while capturing unique cultural moments and consumer opportunities across diverse markets.

Within this context, Old Parr and Buchanan’s have emerged as key growth drivers for the business.

Experience and Required Qualifications:

• Graduate of Business Administration, Marketing

• Minimum 5 years’ experience in consumer marketing (CPG companies –desirable-)

• Fluent in English and Spanish (oral & written)

• Experience on communication plans development

• Consumer/shopper behavior driven

• Excellent report writing and presentation skills.

• Commercial awareness of consumer trends/profitability.

• Excellent analytical skills.

• Available to attend late evening events.

• Travel availability.

• Business Judgement

• Capacity to move from strategic thinking to detail in execution and vice versa.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.