Brand Manager, Media Relations & External Engagement

At Genworth and CareScout, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day.
We apply that same compassion and empathy as we work with each other and our local communities. We value all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.
Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.

• Make it about others. We do what’s best for our customers and collaborate to drive progress.

• Make it happen. We work with intention toward a common purpose and forge ways forward together.

• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE
Brand Manager, Media Relations & External Engagement
POSITION LOCATION
This position is available to Richmond, Virginia residents as hybrid/in-office applicants.
YOUR ROLE
The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to build strong brands by providing insightful and helpful information to associates, customers, the media, and the general public.
We are looking for a Brand Manager to own CareScout’s thought leadership narratives on improving the aging care system and amplify those narratives and other strategic priorities through proactive media relationship management and event placements. This is a new role, so the ideal candidate will be excited by the prospect of creating a program from the ground up, bringing proven success in building and maintaining media relationships, securing speaking roles, crafting compelling copy, and managing complex projects. Note: This role is an individual contributor and will report to the SVP, Communication, Brand, and Transformation.
What you will be doing

• Developing an earned media strategy that helps support brand awareness and revenue goals

• Developing an industry event strategy to support the development of the CareScout brand

• Developing and executing the integrated communications plan and brand-bridging strategy for our annual Cost of Care survey

• Developing and maintaining key messages and FAQs on care cost and quality, as well as the company’s strategic progress

• Drafting and distributing press releases

• Crafting compelling pitches to secure speaking opportunities at industry events

• Establishing a panel of subject matter experts for media interviews, including facilitating media training and preparation for interviews

• Identifying and drafting submissions for awards

• Facilitating legal and compliance review of content

• Liaising with outside agencies to support execution of various strategies

• Monitoring competitor media coverage and event participation

• Monitoring sentiment, engagement, and traffic metrics in partnership with the Social Media Manager, and adjusting approach, as needed, based on those metrics

• Supporting crisis management communications needs

• Staying apprised of media relations social media trends and best practices

• Other duties as assigned

• Willing to travel as needed

What you bring

• 7+ years of experience in media relations. Experience in event/project management is a plus.

• Proven track record of securing earned media and event placements, executing significant public relations initiatives,

• Exceptional written and oral communication skills, including the ability to make complex subjects accessible, as well as adapt tone and voice to your audience

• Exceptional time management, organizational, and prioritization skills with an emphasis on initiative, follow-through, and attention to detail

• Experience working with and ability to ensure the security of highly confidential information

• Experience in the aging care and/or financial services space preferred

• Experience with Meltwater media management platform

Employee Benefits & Well-Being
Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives

• Comprehensive Healthcare Coverage

• Multiple 401(k) Savings Plan Options

• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)

• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave

• Disability, Life, and Long-Term Care Insurance

• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support

• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)

• Caregiver and Mental Health Support Services

The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to provide helpful information and tools to Genworth associates, distributors and policyholders, as well as the media.
We know we can’t deliver on our purpose unless we deliver for our associates. That’s why we’re committed to creating a work environment that fosters diversity, inclusion, camaraderie, rewarding work, community involvement, and a focus on our associates’ well-being. We know each associate contributes in their own unique way, and we’re dedicated to supporting every one of them in reaching their full potential.