Brand Manager, Marketing - Philadelphia

Posted 21 Days Ago
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Chicago, IL
Hybrid
3-5 Years Experience
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
We are on a journey to create a digitally-powered, agile-enterprise. Join us!
The Role
The Brand Manager, Marketing will create demand for the Philadelphia brand, develop long-term marketing strategies, execute marketing initiatives, manage the product mix, and ensure alignment with business objectives to drive profit, volume, and market share growth.
Summary Generated by Built In

Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion + brands and global sales of approximately $25 billion . We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our C ulture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas . Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You ' re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you ' ll be rewarded. You're given opportunit ies to leave a mark and build a legacy. But you won't do it alone . You're supported by passionate t eammates along the way , and our collective , collaborative spirit fuels our incredible progress.
Position Summary
The Brand Manager, Marketing will help with driving demand for the Philadelphia business , creating the long-term strategy , and developing and executing marketing plans. They define the businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies with support from the business unit team. Accountable for delivering the profit, volume and market share objectives . This position assists the business unit team on assigned business in all aspects of the P&L.
Key Components of the Role

  • Create consumer and customer demand for the assigned business and define the long-term strategy


  • Execute marketing initiatives in support of long-term strategies through managing the cross-functional team


  • Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly


  • Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives


  • Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches


  • Lead negotiations on new product opportunities or developments within set time-scales and budgets


  • Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing /sales campaigns, to achieve sales targets


  • Oversee analysis and reporting of performance across various key performance indicators (KPIs)


  • Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables


Qualifications

  • Bachelor's Degree in Business , Marketing, or related field; MBA with Marketing emphasis preferred


  • 7 + years of experience (3 + years in marketing, product management, or brand management preferred)


  • Prior experience managing a P&L preferred


  • Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others


  • Outstanding verbal, written and interpersonal communications skills


  • Excellent organizational and project management skills


Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

What the Team is Saying

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
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