Brand Manager Mainstream Spirits

Job Title: Brand Manager Mainstream Spirits

Reports to: Marketing Manager Mainstream Spirits

Functions:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Organizational Context:

Uganda Breweries Limited is Uganda’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and RTDs With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to Ugandan consumers and long-term value to investors.

As a consumer-driven business, we take time to study the market and understand consumer needs and wants and how best to satisfy them or anticipate them.  That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends.  

About the role:

Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.

This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.

Role Responsibilities:

• Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.

• Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.

• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.

• Effective management of brand advertising and sales promotion to generate brand growth.

• Plan and implement brand media strategy.

• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.

• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.

• Monitor competitor activities affecting the brand and take appropriate corrective action

• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.

• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.

• Prepare monthly brand expenditure and variance report to control budgeted expenditure.

• Market intelligence through regular trade visits and utilizing this to enhance brand activities.

• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Experience / skills required:

• A Bachelor of Commerce Marketing or business degree or equivalent

Experience

• 5 years marketing experience preferably in a FMCG environment.

• Experienced in the development and execution of advertising strategies.

Skills

• Strong leadership and strategic planning skills

• Excellent campaign management, analytical and decision-making capability

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We offer a comprehensive and competitively benchmarked rewards and benefits package that reflects our commitment to recognising and valuing our people.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.