Head of Brand

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are seeking a Head of Brand for one of our investment products (B2C AI). The product is revolutionizing the world of AI role-playing apps in the USA market. The ideal candidate will be responsible for cultivating and managing partnerships with Influencers to drive business growth and enhance our market presence.

Your main tasks will be:

• Create and implement a plan of media activities, including social platforms (IG, Twitter, Reddit, Discord) to reach established goals in First Sales and Registrations;
• Secure publications about the Product in the main role in major media outlets in the US and Europe, relevant to the target audience;
• Launch creative campaigns aimed at engaging the target audience and increasing brand awareness, including events, media and digital platforms;
• Build a huge and active community around the brand in social media (IG, X, Redditt, Discord);
• Collaborate with Influencers (Creators) to increase traffic and first sales.

We expect from you:

• Brand Strategy Development: Expertise in building and positioning a brand, particularly in digital spaces like social media, AI, and tech industries. Knowledge of brand positioning and identity creation is crucial;
• Social Media Marketing: Deep understanding of how to drive engagement and growth on platforms like Instagram, Twitter, Reddit, and Discord. This includes content creation strategies, influencer marketing, and viral campaigns that align with the product's positioning;
• SEO/SEM: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) to increase brand visibility organically and through paid efforts, specifically within highly competitive niches like AI romantic companions;
• PR and Media Relations: Skills in handling media outreach and public relations to secure mentions in top-tier media outlets in both the US and Europe. Familiarity with managing relationships with journalists, bloggers, and influencers is essential;
• Analytics and Performance Tracking: Ability to measure success through tools like Google Analytics, social media insights, and PR impact. They need to track and optimize engagement, mentions, and conversions across all platforms;
• Community Management: Experience building and managing large communities (1M+ followers) on platforms like Discord and Reddit. Understanding community dynamics, user interaction, and fostering long-term brand loyalty through engagement;
• Content Creation and Campaign Management: Ability to work closely with creative teams to generate impactful content and campaigns that resonate with the audience. Knowledge of storytelling, copywriting, and creative direction for digital assets is critical;
• Sales Funnel and Conversion Optimization;
• English Native//C+.

What we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for online language lessons;
• ​Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. 

Sounds good? Join us now!