Brand Manager, LATAM

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Mexico, Cuauhtémoc, Mexico City, MEX
Hybrid
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
The world’s largest destination for all things anime.
The Role
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the role

Crunchyroll is looking for an LATAM Brand Manager to join our team in Latin America. The Brand Manager will be an important position within the LATAM region to coordinate between regional marketing teams and our content licensors. As the LATAM representative for the Brand Management team, you will help educate Latin American local marketing teams on best-practices when working with licensors and serve as the main contact for regional inquiries and communications between the Brand Management team.

Your love for Anime and pop culture pushes you to succeed in this role and be an excellent teammate. We expect that our Anime streaming and other omni-channels that enjoy healthy growth to scale and engage are not only attractive to the licensors and their representatives, but also credible with audiences and set the pace for the industry. We ask that you are open to supporting all kinds of marketing programs with our creators/licensors in Japan and our global/regional teams in marketing, communications, content, business development, and product.

  • Be the main contact and representative for the Brand Management team in the LATAM region, educating and consulting on best practices and project manage important licensor related initiatives such as local Anime related events, announcements, theatrical premieres with the Regional marketing team
  • Partner with Global Brand Management to support LATAM Regional Marketing teams in coordinating marketing campaigns in the region, providing guidance from the licensor management point of view
  • Support approval matters between our internal LATAM teams and our licensors, from promotional proposals to asset approvals as-needed
  • Be a local liaison and support on-the-ground coordinations and communications between the LATAM local licensors offices and the Global Brand Management team
  • Know your assigned Anime brands (titles) thoroughly to ensure marketing collaborations that resonate with the brand, being a content expert to advise on asset creation and brand-appropriate marketing campaigns
  • Maintain strong and healthy relationships with important content partners of Crunchyroll specific to the LATAM Region.
About You

We get excited about candidates, like you, because...

  • You have 4+ years of marketing experience
  • You have 3+ years of partner relationship management and cross company experience
  • You have a Bachelor's degree; Marketing or related field
  • You are fluent in English, both written and verbal; a bonus if you have any fluency inJapanese
  • You have a deep interest in anime
  • You can keep track of multiple projects in different stages of completion and progress; you're driven and can own/manage your deliverables without intervention
  • You understand how to work with partners from different cultural backgrounds, particularly Japanese culture
  • You are a team player and understand that everyone plays a role on the team and works together to help one another out
  • You like to learn new things and look into better ways of making tasks more efficient andask questions when needed
  • You are comfortable stretching and learning outside of your defined role, open to takingon new challenges and tasks

In the role of Brand Manager (LATAM), you will report to a Senior Brand Manager from the Global Brand Management Team in the United States.

We are considering applicants for the location of Mexico City.

About the Team

Your love for anime and pop culture pushes you to be an excellent teammate. The Brand Management team expects that our streaming and other omni-channels enjoy balanced growth to scale and engage, are attractive to licensors and their representatives, are credible with audiences, and set the pace for the industry. You will partner with our creators/licensors in Japan, and both global and LATAM teams in marketing, communications, content, business development, and product.

Brand Managers work with our content partners and other teams and departments across the entire company. The Brand Management team are the experts for the content available on our service, in addition to being the bridge between our teams at Crunchyroll and our external licensors. Our role is to advocate for the needs of our partners, while also representing the goals of Crunchyroll.

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

What the Team is Saying

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The Company
Berlin, Germany
1,300 Employees
Year Founded: 2006

What We Do

At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.

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Crunchyroll Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.

Typical time on-site: 3 days a week
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