Brand Manager Jack Links

Posted 9 Days Ago
Be an Early Applicant
Richmond, North Yorkshire, England
In-Office
Senior level
Food
The Role
The Brand Manager will grow the Jack Link’s brand in the UK by implementing the marketing plan, managing activations, and collaborating cross-functionally to increase brand awareness and sales.
Summary Generated by Built In
Company Description

Purpose position Grow the Jack Link’s brand in the UK by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link’s brand

Job Description

Responsibilities

  • Implement brand strategy and brand positioning and evaluate effectiveness
  • Grow the brand while educating on the benefits of the category;
  • Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
  • Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
  • Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
  • Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
  • Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
  • Support Shopper Marketing & Sales teams with necessary market, brand and product information;
  • Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
  • Manage marketing budgets within guidelines. • Benchmark and understand competitor & market best practices.

Qualifications

  • University Bachelor / Master’s Degree Experience
  • +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches.
  • Project management & cross functional team working.
  • Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
  • Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
  • Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories. Competencies
  • Strong planning and prioritisation skills • Apply business insights and knowhow
  • Strong communication skills • Identify business driver and set into action
  • Project-management, Manage complexity • Strategic thinker, strong executer and creative solver
  • Customer/consumer focused
  • Action oriented and able to influence others through clear and concise communication
  • Highly self-motivated, resilient and agile
  • Profound working experience in the UK market

Additional Information

By joining us, you will

  • Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
  • Work in an open, transparent, and inclusive culture with colleagues from all over the world
  • Receive a salary at market level that fits your experience
  • Experience a fast paced and dynamic work atmosphere
  • Receive 27 vacation days, a good company pension plan and an annual bonus
  • Boost your health with a ClassPass subscription and nutritious food offered by the company
  • Attend our fun and engaging events

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Minong, WI
974 Employees
Year Founded: 1986

What We Do

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Similar Jobs

McCain Foods Logo McCain Foods

Marketing Intern 2026

Food • Retail • Agriculture • Manufacturing
In-Office
Bath, Somerset, England, GBR

McCain Foods Logo McCain Foods

Food Science (R&D) Intern 2026

Food • Retail • Agriculture • Manufacturing
In-Office
Scarborough, North Yorkshire, England, GBR

ServiceNow Logo ServiceNow

Architect

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
London, Greater London, England, GBR

Atlassian Logo Atlassian

Solutions Engineer

Cloud • Information Technology • Productivity • Security • Software • App development • Automation
In-Office or Remote
London, Greater London, England, GBR

Similar Companies Hiring

Mondelēz International Thumbnail
Retail • Manufacturing • Machine Learning • Hardware • Food • Big Data • Automation
Chicago, IL
90000 Employees
McCain Foods Thumbnail
Retail • Manufacturing • Food • Agriculture
Florenceville-Bristol, NB
20000 Employees
Tastewise Thumbnail
Software • Retail • Generative AI • Food • Big Data Analytics • Big Data • Artificial Intelligence
NYC, NYC
120 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account