Job Title: Brand Manager- Ice Cream (BD)
Function: Marketing- Ice Cream
Work Location: Mumbai HO
Work Level: 2A
ABOUT ICE CREAM: Life Tastes Better with Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
We are looking to hire for the role under Brand Development, based in Mumbai HO
- Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
- Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
- Lead packaging development for the innovation, product development, and testing for the innovation.
- Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
- Lead 360-degree asset creation (TV, Print, POSM & Digital) & processes for gatekeeping including business cases, investment proposals, country meetings, and gate documents.
- Market, Category & Brand assessment for each of the markets responsible
- Liaise with local teams to ensure projects fit country requirements and scope.
- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.
- Activate through digital-only communications/ influencer marketing model relevant to size, aspiration, and TG of the range.
- Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.
Key Skills & Requirement:
- Master’s degree in Marketing or Business Administration.
- Excellent written and verbal communication skills in English.
- Minimum 1.5 years of experience in marketing or marketing services
- Strong Project Management skills. Experience in a leading cross-functional teams to deliver projects. Understands customers and shoppers.
- Has an experience in the development and launch of consumer and shopper-relevant innovations and relaunches.
- The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
-
Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
-
Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
