Brand Manager - Hero

Posted 11 Days Ago
Be an Early Applicant
Ewing, NJ, USA
In-Office
111K-158K Annually
Senior level
Appliances • Manufacturing
The Role
Lead the Brand Hero strategy from insights to execution: drive brand refresh, partnerships, retail commercialization, forecasting, budgeting, inventory management, and cross-functional collaboration to grow the #1 acne brand in the US.
Summary Generated by Built In

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwight is seeking a Brand Manager - Hero, to join our team.  Ready to make your mark on the #1 acne brand in America? We're looking for a Brand Manager who brings the rigor of traditional CPG with the hustle of a disruptive brand. You'll own key pieces of the business from insight to execution, lead brand partnerships and retail relationships, and help bring a major brand recharge to life across every touchpoint. If you're energized by big ambition, cross-functional collaboration, and moving fast with purpose, this role is for you

Work Environment  

Hybrid: This is a hybrid role based in Ewing, NJ or NYC and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. 

Role Accountabilities and Responsibilities
  • Bring the brand recharge to life: Lead brand architecture and partner with creative to roll out a new look and feel across every consumer touchpoint
  • Lead brand collabs and partnerships: Identify brands, creators, or talent to partner with on Hero. Own the partnership strategy, planning, and execution from start to finish.
  • Own the Design/Shape Patch Strategy: Lead the annual strategy for design and shape patches, from ideation through briefing, building buzz and cultural relevance around the brand.
  • Champion AI-Powered Creativity: Partner with the creative team to leverage AI in building innovative brand assets that push creative boundaries.
  • Be the brand lead for 1-2 key retailers: Partner with sales to bring the brand story to retail customers, build joint plans, and drive profitable growth.
  • Drive US commercialization: Lead strategy through execution for US-based commercial innovation, including managing the transfer of projects from GNPI to the US and building a more formal approval process via Stage Gate.
  • Own the forecast: Contribute to monthly PPR forecasting, partnering with leadership, brand, and sales to align on financial targets and keep the business on track.
  • Manage the budget: Own brand budget planning, tracking, and allocation with discipline and accountability.
  • Turn insights into action: Leverage consumption data, lead share modeling, and category analytics to uncover opportunities and fuel smarter decisions across the business.
  • Stay on top of inventory: Collaborate across Sales and Ops to manage inventory position, communicate shifting targets, and evaluate ongoing opportunities.
  • Anticipate what's next: Obsessively track consumer behavior, competitive moves, and cultural shifts, then pivot plans with confidence and speed.
Skills & Competencies
  • The analytical edge: Mastery of market analysis, consumer research, and data-driven decision-making, with the ability to transform insights into action with speed and conviction
  • The leadership DNA: A natural collaborator who builds strong cross-functional relationships and elevates the work of those around them
  • The entrepreneurial fire: You're a self-starter who doesn't wait for permission, thrives in ambiguity, and finds creative paths when the road isn't paved
  • The storyteller: Strong communication and presentation skills with the ability to build narratives that move people, whether it's an internal stakeholder or a retail buyer
  • The operator: Organized, resourceful, and relentlessly prioritized. You move quickly, collaborate generously, and operate confidently when things aren't perfectly defined
Education & Experience
  • BA/BS required; MBA strongly preferred
  • 4-5 years in marketing (CPG, OTC, personal care, or related categories); beauty experience strongly preferred
  • Experience owning or influencing a P&L and delivering measurable business results
  • Familiarity with consumer research tools and syndicated data (e.g., Circana, Numerator, Scintilla)
  • Experience building compelling sell-in stories for retail customers and presenting in front of buyers preferred
Compensation and Benefits 

The U.S. base salary range for this full-time position is $110,900-$157,900. This position is also eligible for a bonus. 

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.   

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.  Compensation decisions are dependent upon the facts and circumstances of each position and candidate. 

#LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Skills Required

  • BA/BS
  • MBA
  • 5-8+ years in marketing (CPG, OTC, personal care, or related categories)
  • Beauty category experience
  • Experience owning or influencing a P&L and delivering measurable business results
  • Familiarity with consumer research tools and syndicated data (Circana, Numerator, Scintilla)
  • Experience building sell-in stories for retail customers and presenting to buyers
  • Strong analytical skills in market analysis and consumer research
  • Leadership experience building and coaching teams
  • Strong communication and presentation skills

Church & Dwight Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.

  • Retirement Support Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
  • Healthcare Strength Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
  • Strong & Reliable Incentives Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.

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The Company
Ewing, New Jersey
5,075 Employees
Year Founded: 1846

What We Do

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business

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