Brand Manager - German speaker

Reposted Yesterday
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Gland, Vaud
In-Office
Mid level
Fintech • Software • Financial Services
The Role
The Brand Manager will create and execute marketing campaigns for Swissquote, enhancing brand awareness and engagement with clients and investors. Responsibilities include strategy development, partnership with agencies, and campaign reporting.
Summary Generated by Built In
Company Description

Building the bank of tomorrow takes more than skills. 
It means combining our differences to imagine, discuss, code, develop, test, learn… and celebrate every step together. Share our vibes? Join Swissquote to unleash your potential.

We are the Swiss Leader in Online Banking and we provide trading, investing and banking services to +500’000 clients, through our performant and secured digital platforms.

Our +1000 employees work in a flexible way, without dress code and in multicultural teams. 
By having a huge impact on the industry, they are growing their skills portfolio and boosting their career in a fast-pace environment.

We are all in at Swissquote. As an equal opportunity employer, we welcome candidates from all backgrounds, experiences and perspectives to join our team and contribute to our shared success.

Are you all in? Don’t be shy, apply!

Job Description

Reporting into the Brand Marketing Manager, you will build and roll out top-notch marketing campaigns to promote Swissquote financial services worldwide and help bring our brand stories to life with investors. 

We are looking for a creative & results-oriented marketer with customer-centric mindset to support the activation of campaigns that build the Swissquote brand and help us connect emotionally to our clients & to the investors’ community. 

Your responsibilities will include: 

  • Champion a high-class brand strategy with ambitious international expansion plans  
  • Master Swissquote financial services, products and markets to improve marketing-mix 
  • Understand target audience and competition dynamics to formulate powerful insights 
  • Partner with the marketing leadership to craft & build full year brand plans 
  • Brief agencies to do their best strategic, creative & media work 
  • Implement full-stack marketing plans & campaigns including TV, OOH, print, audio & digital 
  • Partner with the in-house creative agency to craft engaging landing pages & emails 
  • Provide campaigns reporting to management and key business stakeholders 

Qualifications

  • Minimum 3 years’ experience in a brand / product management position with proven track-record on developing & launching integrated marketing plans 
  • Full professional proficiency in German and English / French 
  • Experience in working with external creative & media agencies 
  • Ability to think strategically, to create and implement marketing plans/brand briefs 
  • Strong project, budget management & problem-solving skills 
  • Develop business acumen and create management-level presentations 
  • Ability to learn-on-the-go & to adapt into a fast paced working environment 
  • Passionate for all things about marketing, fintech & financial markets 
  • High energy, hard-working team player with customer focus 
  • Team player with excellent oral/written communication skills 
  • Education to bachelor/master’s degree level

Additional Information

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The Company
HQ: Gland
1,306 Employees

What We Do

We are Switzerland’s leading bank in online financial services and offer our clients innovative and state-of-the-art solutions to meet their investment needs.

Headquartered in Geneva, Switzerland, we have additional offices in Zurich, Luxembourg, London, Cyprus, Dubai, Hong Kong, Malta, Singapore, and Bucharest.

Swissquote Group Holding Ltd has been listed on the SIX Swiss Exchange (symbol: SQN) since May 2000 and is regulated by the Swiss Financial Market Supervisory Authority (FINMA).

As well as various online trading products - including stocks, bonds, funds derivative products, and cryptocurrencies – Swissquote also provides Forex, Robo-Advisory, and Mortgages solutions.

Today, we are proud to deliver our services to + 500’000 clients with access to more than 60 stock exchanges worldwide and can trade over 3 million products through performant and secure platforms.

Swissquote is the marketing brand for the activities of Swissquote Bank Ltd (Switzerland) regulated by FINMA, Swissquote Bank Europe SA (Luxembourg) regulated by the CSSF, Swissquote Bank Ltd (UK) regulated by the FCA, Swissquote Financial Services (Malta) Ltd regulated by the MFSA, Swissquote MEA Ltd. (UAE) regulated by the DFSA, Swissquote Pte Ltd (Singapore) regulated by the MAS, Swissquote Asia Limited (Hong Kong) licensed by the Hong Kong SFC.

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